Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Community-Focused, Helpful and Accommodating, Authentic and Transparent

Brand Values

• •Customer Satisfaction
• •Passion for Candy
• •Variety and Discovery
• •Family Business & Small Business Support
• •Joy and Indulgence

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document key characteristics: e.g., "Friendly, Enthusiastic, Playful, Helpful." Include a list of "do" and "don't" words/phrases (e.g., Do: "Awesome!", "Sweet!", "You guys!". Don't: Overly formal language, negative phrasing).
• •Use Emojis and Exclamations (Appropriately): These are hallmarks of Candy Delights NZ's current enthusiastic style. Use them to convey excitement and friendliness, but avoid overuse which can look unprofessional.
• •Engage with Your Audience Directly: Use "you," "your," and address customers with friendly terms like "Candy Lovers." Ask questions to encourage interaction.
• •Keep it Positive and Upbeat: Focus on the joy and fun of candy. Even when addressing issues (like "worst sellers"), frame it in a lighthearted or transparent way.
• •Be Authentic and Relatable: Continue sharing glimpses of being a small, family-owned business. This resonates with customers and builds trust. Stories of challenges, successes, or even just daily operations can be engaging.

Social Perception

Positive and Trusted, Fun and Exciting, Responsive and Engaging, Reliable

Copy Examples

• •Facebook/Instagram Post (New Product): 🍭✨ SWEET ALERT! ✨🍭 Get ready to drool! 🤤 Our NEWEST batch of international goodies has just landed at Candy Delights NZ! From tangy Japanese treats to classic Kiwi faves, your taste buds are in for an adventure. Click the link in bio to explore the deliciousness – don't wait, these fly off the shelves fast! 😉 #CandyDelightsNZ #NewArrival #SweetTreats #InternationalCandy #NZLollies #MustTry
• •TikTok Video Caption (Packing an Order): Packing up some pure happiness for another awesome Candy Lover! 🍬💖 Seeing your orders come through makes our day! What sweet treats would be in YOUR dream Candy Delights NZ box? Let us know in the comments! 👇 #CandyDelightsNZ #PackingOrder #SmallBizNZ #SweetMail #Satisfying #LollyShop
• •Website Banner (Promotion): 🎉 Mid-Week Treat Yo' Self! 🎉 Beat the slump with a burst of sweetness! Get 15% OFF all Pick 'n' Mix orders over $30 this week only! Use code: SWEETDEAL at checkout. Go on, you deserve it! 😋
• •Instagram Story (Interactive Poll): Help us decide! 🙏 What should we stock next? 🤔 A) More Sour Gummies! 🤪 B) Rare American Chocolate Bars! 🍫 Vote below & tell us your cravings! #CandyCravings #YouAskWeListen #CandyDelightsNZ
• •Email Newsletter Snippet (Highlighting Family Value): From Our Family to Yours, Sweetest Wishes! ❤️ As a small family-run business, every order means the world to us. We're so grateful to share our passion for candy with you! Check out our latest family-favourite selections this month – perfect for sharing (or not 😉!).