Brand Tone

empowering, friendly, and reassuring

Brand Values

• •Efficacy and Quality
• •Convenience
• •Self-confidence and Empowerment
• •Customer-centricity

Best Practices

• •Focus on the Feeling, Not Just the Feature: Instead of only talking about "IPL technology," talk about the "confidence of wearing shorts" or the "freedom of no more razor bumps." Connect the product to the emotional benefit.
• •Use a Reassuring and Supportive Tone: Acknowledge the potential hesitations around at-home laser hair removal. Use phrases like "gentle on your skin," "easy to use," and highlight the money-back guarantee to build trust.
• •Incorporate Social Proof: Regularly feature testimonials, reviews, and user-generated content in your copy. Phrases like "Join thousands of happy customers" or "See real results" are powerful.
• •Keep it Simple and Clear: Avoid overly technical jargon. The copy should be easy to understand for someone who has never heard of IPL before. Use short sentences and clear calls to action.
• •Maintain a Consistent Visual and Verbal Brand Identity: Ensure that the confident, friendly, and empowering tone is reflected not just in the words, but also in the imagery, colors, and overall design of all marketing materials.

Social Perception

Generally positive, with customers often expressing satisfaction with the product's results. Perceived as a modern, direct-to-consumer company that is highly engaged with its community online.

Copy Examples

• •Confidence looks good on you. ✨ Ditch the razor and embrace the freedom of silky-smooth skin, anytime. Our IPL handset makes it that simple. #CandyBabe #HairFreeCareFree
• •Tired of the endless cycle of shaving and waxing? 🤔 Get salon-worthy, long-lasting hair removal from the comfort of your home. See what everyone's talking about and start your journey to smoother skin today. Tap to shop! #AtHomeBeauty #LaserHairRemoval
• •Your Forever Solution to Unwanted Hair. Experience the confidence of permanently smooth skin. Safe, effective, and easy to use. Join over 50,000 happy customers.
• •Things that just make sense: 1. Coffee in the morning. 2. Pizza on Fridays. 3. Never having to shave again. 😉 #CandyBabe #BeautyHack #GlowUp
• •Subject: Still thinking about it? Your smooth skin awaits. Body: Hey! We noticed you left the CandyBabe IPL Handset in your cart. Your journey to effortless, smooth skin is just a click away. Remember, it comes with a 90-day money-back guarantee, so you can try it risk-free. Let's make stubble a thing of the past!