Brand Tone

Creative, Artistic, Relaxing, Therapeutic, Accessible, Beginner-Friendly, Bold, Appreciative of artistry

Brand Values

• •Creativity & Self-Expression
• •Relaxation & Mindfulness
• •Quality
• •Accessibility
• •Joy & Satisfaction

Best Practices

• •Maintain an Encouraging and Inclusive Voice: Reassure customers that no prior skill is needed and that the process is enjoyable and rewarding for everyone.
• •Be Consistent Across Platforms: Whether it's the website, social media, or customer service interactions, the tone should remain consistent – artistic, encouraging, and focused on the relaxing joy of creation.
• •Showcase customer creations to foster a sense of community and inspire potential buyers.
• •Highlight the relaxation and mindfulness aspects of diamond painting and paint-by-numbers.
• •Use visuals (photos, videos) that reflect the artistic and relaxing nature of the products.

Social Perception

Perceived positively as enjoyable, relaxing, and a good way to be creative. Seen as therapeutic and a good activity for individuals or families. Showcases an artistic side.

Copy Examples

• •Unleash your inner artist! No experience needed to create stunning diamond art.
• •Melt away stress with our therapeutic paint-by-numbers kits. Your masterpiece awaits!
• •Premium materials, high-quality prints: create artwork you'll be proud to display.
• •From menacing designs to breathtaking photography, find the perfect phone case to express your unique style.
• •Join our creative community and share your Candlelit Art creations! #candlelitart #diamondpainting #paintbynumbers