Brand Tone

Aspirational, calming, and intimate, focusing on selling an experience of peace, self-care, or nostalgia.

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Natural Ingredients
• •Well-being & Self-Care
• •Storytelling & Emotion

Best Practices

• •Develop a Brand Vocabulary: Create a list of "on-brand" words and "off-brand" words to guide all writing, ensuring a consistent voice.
• •Focus on "Why," Not Just "What": Always tie product features back to the customer's benefit and the brand's values, explaining why it matters.
• •Use Sensory and Emotive Language: Employ descriptive language to paint a vivid picture of scents, moods, and evoked memories, bridging the digital gap.
• •Maintain a Consistent and Personal Tone: Regardless of the platform or content type, maintain the intimate, calming, and friendly tone, addressing the customer directly.
• •Amplify Your Values in Every Message: Reinforce what makes the brand unique, regularly mentioning commitments like hand-poured processes, soy wax, and eco-friendliness to build identity and attract aligned customers.

Social Perception

Largely undefined due to a lack of external online presence; currently shaped by the brand's website as a small, trustworthy, and high-quality artisan business.

Copy Examples

• •Your quiet moment is waiting. Hand-poured soy candles crafted to turn your space into a sanctuary. Find the scent that tells your story.
• •More than a scent—it's a feeling. Notes of fresh linen and soft cotton evoke the simple slowness of a sun-drenched Sunday morning. Made with 100% natural soy wax for a clean, peaceful burn. Light it and let the world pause.
• •Candle Talk began with a simple belief: a flame can ignite a memory, and a scent can soothe a soul. We hand-pour every candle in small batches, using only vegan soy wax and eco-friendly wicks, because we believe that self-care should be as kind to the planet as it is to you.
• •This is your sign to slow down. Our 'First Date' candle, with its subtle floral notes, is the perfect companion for an evening of quiet reflection. What's your favorite self-care ritual? #CandleTalk #SoyCandles #Handmade #SelfCareSunday
• •An invitation to unwind | Discover our new scents