Brand Tone

Supportive, Knowledgeable, Friendly, and Empowering

Brand Values

• •Customer Empowerment & Success
• •Quality Products
• •Expertise & Education
• •Community Focus
• •Accessibility & Fairness
• •Passion for Craftsmanship
• •Environmental Responsibility

Best Practices

• •Prioritize "You" and "Your": Always address the customer directly. Focus on their needs, their creations, and their success. (e.g., "Your creative needs," "Helping your business grow.")
• •Share Knowledge Generously: Don't just sell products; offer genuine advice, tips, and education. This reinforces expertise and builds trust. (e.g., "Here’s a tip from our experts…," "Learn how to…")
• •Use Encouraging and Positive Language: Foster a can-do attitude. Words like "create," "discover," "empower," "journey," "glow," and "Happy Making!" align with their supportive tone.
• •Showcase Customer Success & Creations: Feature customer testimonials, photos, and stories (with permission). This builds community and provides social proof, reinforcing the supportive and empowering values.
• •Maintain Authenticity and Passion: Let the genuine love for the craft shine through. Share the brand's story, the team's passion, and connect on a human level. Avoid overly corporate or impersonal language.

Social Perception

Candle Supply is generally perceived very positively by customers and the public as a Reliable and Trusted Supplier, with High-Quality Products & Service. Customers see them as Knowledgeable & Supportive, and a Community Builder.

Copy Examples

• •Dreaming of crafting your own beautiful candles? ✨ We've got everything you need to turn that dream into a glowing reality! From beginner-friendly kits to expert tips, we're here to guide you every step of the way. Let's get you started on your creative journey! #AussieCandleSupplies #CandleMakingJourney #DIYCandles #CreativeHome
• •Ready to grow your candle business? Aussie Candle Supplies offers premium, wholesale-priced ingredients and the expert support you need to shine. We’ve helped thousands of Aussie businesses flourish – let us be your partner in craft. Explore our range and resources today! #CandleBusiness #WholesaleSupplies #AustralianMade #SupportSmallBusinessAU
• •Unlock Exceptional Scents & Perfect Pours. Discover our curated collection of premium fragrance oils and high-performance waxes, trusted by makers across Australia. Quality you can smell, results you'll love. Happy Making!
• •What have you been creating this week? We LOVE seeing your incredible candles and soaps! Tag us @candle.supply and use #AussieCandleCreations for a chance to be featured. Let's inspire each other! P.S. Need advice on your next project? Our team is always here to help.
• •Ever wondered how to achieve that perfect smooth top on your soy candles? Or the secret to a powerful scent throw? Our latest guide dives deep into [Topic], sharing our years of experience so you can create with confidence. Read on and elevate your craft!