Brand Tone

Friendly and Approachable, Descriptive and Informative, Enthusiastic and Passionate, Slightly Playful/Casual, Trustworthy and Genuine

Brand Values

• •Quality
• •Support for Local/Australian Businesses
• •Customer Satisfaction
• •Family and Community
• •Uniqueness
• •Passion

Best Practices

• •Embrace the "Family Business" Voice: Always write as if you're a friendly, approachable family member sharing something you're passionate about. Avoid overly corporate or impersonal language.
• •Highlight "Australian" and "Quality": Consistently weave in mentions of Australian sourcing, support for local businesses, and the high quality of products. This reinforces core values.
• •Be Descriptive and Evocative (Especially for Scented Products): Use sensory language to describe candles, soaps, and body products. Help customers imagine the scents and textures.
• •Use a Conversational and Positive Style: Employ contractions (it's, you're), ask questions, and use positive adjectives. Emojis can be used thoughtfully on social media to enhance this.
• •Maintain Transparency: Be open about who you are (a small family business), where your products come from (especially Australian-made), and what makes them special. This builds trust and resonates with the established brand identity.

Social Perception

Local Gem/Small Business Appeal, Source of Unique Gifts, Focus on Pleasant Scents and Self-Care, Trustworthy (due to transparency), Visually Appealing Products

Copy Examples

• •✨ Illuminate your evenings! ✨ Our stunning new [Candle Name] has just arrived, hand-poured with love by an amazing Aussie maker! 🇦🇺 Featuring notes of [Scent 1], [Scent 2], and a hint of [Scent 3], it's pure bliss in a jar. Perfect for gifting... or keeping all to yourself (we won't tell!). 😉 Shop link in bio! #CSNG #CandleLove #AustralianMade #NewArrival #HomeFragrance #SupportSmall
• •🌿 Treat your skin to something special! 🌿 Discover our beautiful range of triple-milled French style soaps, packed with nourishing ingredients like fresh goat's milk and shea butter. From uplifting citrus to calming lavender, find your perfect scent. Proudly a small Aussie family business supporting other local makers! Shop soaps & more: [Link to website soap section] #HandmadeSoap #AustralianOwned #NaturalGoodness #ShopLocalNSW #CSNGgifts
• •Discover Unique Gifts & Homewares 🎁 Handpicked with love by our family for yours. Supporting Australian businesses. Flat rate shipping Australia-wide!
• •Looking for the perfect present? 💝 Our [Gift Set Name] is thoughtfully curated with a beautiful [Product 1] and a delightful [Product 2] – a little box of joy ready to make someone's day! As a small family team, we love helping you find unique treasures. Explore more gift ideas here: [Link]
• •Add a touch of Aussie charm to your space! This quirky [Product Name] is designed by [Australian Artist/Brand, if applicable] and is sure to be a conversation starter. We fell in love with its unique style and quality craftsmanship – and we know you will too! Perfect for [Use Case 1] or as a standout piece on your [Use Case 2]. Dimensions: [WxHxD]. Material: [Material].