Brand Tone

Expert & Knowledgeable, Supportive & Community-Oriented, Quality-Focused & Premium, Innovative, Professional & Ambitious

Brand Values

• •Quality & Excellence
• •Empowerment & Support
• •Innovation
• •Growth Together (Community)
• •Integrity & Doing Things Right
• •Sustainability

Best Practices

• •Prioritize Expertise & Education: Always aim to inform and empower. Frame product descriptions and marketing content around the benefits of quality and the knowledge behind the products. Share tips, guides, and insights regularly.
• •Emphasize Quality and Rigorous Standards: Consistently mention testing processes, premium sourcing, and compliance with industry standards (like IFRA). Use words that convey high value and reliability.
• •Foster a Supportive Community Voice: Use inclusive language ("we," "us," "together"). Address customers as valued members of the "candlepreneur" community. Highlight customer success when possible.
• •Showcase Innovation with Purpose: When introducing new products or technologies, explain how they benefit the candle maker and improve their craft or business, particularly in terms of sustainability or efficiency.
• •Maintain Professionalism with Approachability: While demonstrating expertise, ensure the language is clear, accessible, and encouraging, especially for those new to candle making. Avoid overly technical jargon without explanation. Balance a polished image with genuine enthusiasm for the craft.

Social Perception

Reliable supplier of high-quality candle-making materials, knowledgeable and a good resource for both beginners and experienced makers. Extensive product range and efforts in education are appreciated. Recognized for its growth and as a key player in the market.

Copy Examples

• •Homepage Banner: Craft Your Signature Scent Story. With rigorously tested, premium supplies and expert guidance, Candle Shack empowers you to create candles that captivate. Explore our collection and ignite your passion.
• •Product Description (New Fragrance Oil): Introducing 'Midnight Bloom': Unveil an enigmatic fusion of night-blooming jasmine, dark musk, and a whisper of spice. Expertly crafted and IFRA compliant, this fine fragrance oil ensures exceptional cold and hot throw for your luxury candle line. Tested in our lab, loved by artisans.
• •Social Media Post (Educational Tip): Perfecting your wick is key to a flawless candle. Our latest blog post dives deep into wick selection science – from understanding burn pools to choosing the right size for your wax and vessel. Empower your craft with knowledge. #CandleMakingScience #ExpertTips #CandleShackAcademy
• •Email to New Subscribers: Welcome to the Candle Shack Family! Whether you're pouring your first candle or scaling your thriving business, we're here to support your journey. Discover industry-leading supplies, access exclusive tutorials, and join a community of passionate 'candlepreneurs' just like you. Let's create something beautiful, together.
• •About Us Snippet: For over a decade, Candle Shack has been the trusted partner for artisan candle makers and luxury brands alike. Founded on a passion for quality and a commitment to innovation, we provide not just supplies, but the expertise and support to help your creative vision shine brightly.