Brand Tone

Expert & Educational, Supportive & Encouraging, Professional & Quality-Focused, Friendly & Approachable, Passionate & Inspiring

Brand Values

• •Quality
• •Expertise & Education
• •Customer Success & Support
• •Innovation
• •Sustainability & Responsibility
• •Community

Best Practices

• •Prioritize Education and Expertise: Always aim to provide value by sharing knowledge. Whether it's a product description or a social media post, include tips, insights, or explain the "why" behind a product's benefits.
• •Speak as a Supportive Partner: Frame your communication as if you're guiding a fellow maker. Use encouraging language, anticipate their questions, and offer solutions that genuinely help them improve or grow.
• •Uphold Quality in Your Language: Just as you offer quality products, ensure your copy is well-written, accurate, and professional. Avoid jargon where possible, or explain it clearly. This reinforces the premium nature of the brand.
• •Maintain an Approachable and Passionate Voice: While expert, don't be stiff. Let the genuine passion for candle-making shine through. Use enthusiastic language when appropriate, especially on social media, and engage in a friendly manner.
• •Be Consistent Across Channels, Localized for FR: Ensure the core messages of quality, expertise, and support are present everywhere, from the website to social media captions. While the primary social channels are in English, ensure any FR-specific communications (website, targeted ads, customer service in French) carry the same brand DNA, authentically translated and culturally relevant.

Social Perception

Go-To Supplier for Quality, Educational Resource, Supportive for Small Businesses, Generally Reliable but with Occasional Hiccups, Premium (Potentially Higher Priced)

Copy Examples

• •Unleash Your Summer Collection: Introducing 'Riviera Bloom' – our latest fragrance meticulously crafted by expert perfumers. Imagine sun-drenched citrus groves and delicate coastal blossoms. Perfect for soy waxes, extensively tested for exceptional hot and cold throw. Let your creations transport your customers. #CandleShackFR #ArtisanParfumeur #QualitéPro
• •Your Candle-Making Journey Starts Here! Feeling creative? Our new 'Découverte' kit has everything you need – premium wax, signature scents, easy-to-follow guides. We've taken the guesswork out, so you can focus on the joy of making. Share your first creation with #MonDebutCandleShack! #BougiesDIY #CandleShackFRDébutant
• •Craft Beautifully, Responsibly. At Candle Shack FR, quality and sustainability go hand-in-hand. Discover our plant-based waxes and new eco-friendly packaging, designed to help you create stunning candles that are kinder to our planet. Make the conscious choice. #BougiesÉco #CandleShackEngagé #FuturDurable
• •Perfect Wicking, Every Time. Tired of off-centre wicks? Our innovative 'Presse Mèche' ensures precision and speed, whether you're a hobbyist or scaling up production. Designed by chandlers, for chandlers. Elevate your craft with Candle Shack FR. #OutilsDePro #InnovationBougie #CandleShackSolutions
• •What's Pouring in Your Workshop? Autumn is around the corner! 🍂 We're dreaming of cozy scents and warm glows. What fragrances are you experimenting with for the new season? Show us your latest Candle Shack FR hauls and creations! #CommunautéCandleShack #InspirationBougie #PassionBougie