Brand Tone

Conscious & Caring, Artisanal & Passionate, Refined & Sensory, Community-Oriented & Customer-Focused, Informative & Transparent

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Eco-Consciousness
• •Customer Satisfaction
• •Natural & Healthy Living
• •Integrity & Authenticity

Best Practices

• •Emphasize "Handmade" and "Natural": Consistently use terms like "handmade," "hand-poured," "organic soy wax," "natural fragrances," "vegan," and "cruelty-free" to reinforce the brand's core identity.
• •Tell the "Why": Briefly weave in the brand's origin story or mission – the desire for higher quality, healthier, and more eco-conscious candles – to connect with customers on a values level.
• •Focus on Sensory Experience and Well-being: Use descriptive language that evokes the sensory experience (aroma, glow, ambiance) and the emotional benefits (relaxation, comfort, mood enhancement).
• •Maintain a Warm, Approachable, yet Refined Voice: The tone should be friendly and passionate, but also convey the premium quality and care that goes into each product. Avoid overly casual slang but don't be too formal or sterile.
• •Educate and Inform Subtly: While the primary goal is to sell, subtly educating consumers about the benefits of soy wax or the importance of sustainable practices (as seen in their blog) can be integrated into product descriptions or social media posts to reinforce brand values.

Social Perception

Positive for Target Audience, Niche & Artisanal Appeal, Trusted for Natural Qualities, Potential for Confusion

Copy Examples

• •Headline: Elevate Your Evenings. Naturally. Body: Discover the pure comfort of Candles By Luma. Each candle is lovingly hand-poured in the UK using only the finest organic soy wax and natural fragrances. Good for your home, kind to our planet. Call to Action: Explore Our Collections.
• •Headline: More Than Just a Candle. It's a Luma Moment. Body: We started Candles By Luma because we believe in the power of scent to transform a space and soothe the soul. Our handmade soy candles are crafted with passion, quality, and a deep respect for nature. Experience the Luma difference. Call to Action: Find Your Signature Scent.
• •Headline: Breathe Easy. Glow Beautifully. Body: Say goodbye to harmful waxes and hello to pure, clean-burning organic soy. Our vegan and cruelty-free candles are designed to fill your home with exquisite aromas without compromise. Because what’s good for the Earth is good for you. Call to Action: Shop Our Eco-Conscious Range.
• •Headline: Crafted by Hand, Loved by Homes. Body: From our small UK workshop to your home, every Luma candle carries our commitment to quality and sustainability. We meticulously blend scents and pour each candle to ensure a perfect, fragrant burn every time. Join the Luma community. Call to Action: Discover Our Best Sellers.
• •Headline: The Art of Mindful Scent. Body: Curated for moments of peace and reflection, our Mindful Collection features calming, natural fragrances. Hand-poured with organic soy wax, these candles invite tranquility into your everyday. Create your sanctuary with Luma. Call to Action: Explore the Mindful Collection.