Brand Tone

Elegant & Evocative, Welcoming & Personal, Informative & Passionate

Brand Values

• •Historical Appreciation
• •Attention to Detail
• •Exceptional Quality & Comfort
• •Creating a Unique Experience

Best Practices

• •Lead with the Experience, Not Just the Features: Instead of saying "We have three bedrooms," write "Retreat to one of three exquisitely designed sanctuaries." Focus on the feeling and the experience you are providing.
• •Weave History into the Narrative: Always connect the property back to its historical roots or its prime location near Hadrian's Wall. This is a unique selling proposition and should be present in most communications.
• •Use Sensory and Evocative Language: Use words that appeal to the senses—"cosy," "warm," "plush," "breathtaking views," "quiet retreat." This helps potential guests imagine themselves in the space.
• •Maintain a Personal Host's Voice: Write as if the owner is speaking directly to the guest. Use "we" and "you" to create a welcoming and personal connection, mirroring the highly-praised hospitality mentioned in reviews.
• •Let Reviews Guide Your Key Messages: Regularly pull phrases and keywords from your 5-star reviews (e.g., "thoughtful touches," "impeccable design," "perfect location"). These are the points that resonate most with guests, and they provide authentic language for your marketing copy.

Social Perception

Candlemakers House is perceived by the public and its customers as a premium, high-quality holiday rental. Customers view it as an impeccably designed and thoughtfully managed property that offers exceptional comfort and a unique atmosphere. The owners are seen as friendly, helpful, and dedicated, which significantly enhances the guest experience.

Copy Examples

• •History is written in the walls, but comfort is found within them. After a day exploring the ancient paths of Hadrian's Wall, return to the warm embrace of Candlemakers House. Every detail, from the custom woodwork to the plush furnishings, is a chapter in our story of heritage and hospitality. Your Northumberland story starts here.
• •Walk through history, then come home to luxury. Candlemakers House in Hexham is your perfect base for exploring Roman Britain and the breathtaking landscapes of Northumberland. We've blended historic charm with modern comfort to create an unforgettable retreat. Book your escape to a place where every stay is special.
• •Candlemakers House: Where Historic Elegance Meets Modern Luxury. An exclusive holiday home in the heart of Hexham, moments from Hadrian's Wall. Step inside and let the story unfold.
• •Dream in a space where design tells a story. The bedrooms at Candlemakers House are a sanctuary of calm, blending bespoke furniture with timeless style. Find inspiration for your own historic home aesthetic. | Northumberland Luxury Stay | Historic Interior Design | UK Holiday Cottage
• •An Invitation to Unwind at Candlemakers House This Autumn. Dear [Name], as the Northumberland leaves turn to gold, there's no better time to experience the cosy, historic charm of Candlemakers House. We have rare availability for a few select dates this October. Imagine crisp morning walks and evenings by the fire in your own private, luxury retreat...