Brand Tone

Immersive & Evocative, Passionate & Enthusiastic, Friendly & Relatable, Conscious & Caring, Magical & Whimsical

Brand Values

• •Storytelling & Imagination
• •Immersion & Experience
• •Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Community & Connection
• •Passion for Fantasy

Best Practices

• •Always tie copy back to storytelling, fantasy, adventure, and the immersive experience. Use evocative and descriptive language that paints a picture.
• •Understand and use terminology and references familiar to book lovers and TTRPG players (e.g., "natural 20s," "slow burn romances," "tropes"). Be enthusiastic and genuine in your passion for these genres.
• •Focus on the olfactory journey and how scents connect to emotions, memories, and the atmosphere of fantasy worlds. Describe not just the notes, but the feelings they evoke.
• •Weave in the eco-friendly aspects (natural wax, wooden wicks, phthalate-free) as part of the quality and care, aligning with a conscious and tranquil lifestyle.
• •Foster a sense of community. Be approachable and engage with your audience as fellow fans on a shared adventure.

Social Perception

Candlelore is perceived as a niche brand catering specifically to fans of fantasy, "romantasy," books, and TTRPGs. Customers appreciate the unique, story-driven scents and the immersive experience the candles provide. The commitment to eco-friendly practices is a positive aspect noted in their own communications and press. They are seen as a company that understands its audience's passion for these genres. The unboxing experience and the detailed thematic elements are highlighted as positive by customers.

Copy Examples

• •Unlock the scent of your next adventure. Our 'Dragon's Hoard' candle doesn't just fill your room with notes of ancient amber, smoked oud, and a whisper of stolen gold – it transports you straight into the heart of the legend. Light it, open your book, and let the story breathe. What world will you explore tonight? #Candlelore #FantasyCandles #Bookish #TTRPG #ScentedStories
• •Your Next Chapter Awaits (And It Smells Amazing!) ✨
• •Candlelore: Where Stories Come to Life, One Scent at a Time. Hand-poured fantasy candles for the avid reader and intrepid gamer.
• •(Video shows a popular fantasy book, then a Candlelore candle inspired by a similar theme, with text overlay) Finished the book? Don't let the magic fade. Keep the adventure alive with our [Candle Name] candle – smells like [key scent notes related to the book's theme]. Link in bio to find your story's scent! #BookTok #FantasyReads #Candlelore #ImmersiveExperience #[BookSeriesTag]
• •The crackle of a wooden wick, the dance of a flame, and a scent that whispers tales of faraway lands… At Candlelore, we believe the right fragrance can be a portal. It's more than just a candle; it's an invitation to deepen your connection to the stories you love, to make your reading nook a sanctuary, and your gaming table a realm of true immersion.