Brand Tone

aspirational, serene, and heartfelt

Brand Values

• •Sustainability and Environmental Consciousness
• •Community Empowerment and Inclusivity
• •Artisanal Quality and Craftsmanship
• •Purposeful Design

Best Practices

• •Lead with a Feeling, Not Just a Feature: Instead of just saying "Lavender Scented," start with the emotion: "Create your moment of calm with soothing Lavender." This aligns with their value of connecting fragrance to mood.
• •Weave in the "Why": In product descriptions and social posts, subtly connect the product back to the brand's core values. For example, a post about a new candle can end with, "...hand-poured with care by our team of local artisans." This reinforces the brand's commitment to community and craftsmanship.
• •Embrace the Language of Serenity and Craft: Use words like artisanal, hand-poured, serene, evoke, sanctuary, crafted, blend, and infuse. This lexicon reinforces the brand's aspirational and artisanal tone.
• •Tell the Sustainability Story Tangibly: Be specific about sustainability. Instead of just "eco-friendly," use "our reusable jars" or mention the "refill program." This makes the value concrete and actionable for the customer.
• •Maintain a Consistent Voice Across All Platforms: While the format changes (a TikTok video is different from an email), the core tone should not. The voice should always be heartfelt, serene, and focused on quality, whether it's a short caption, a detailed "About Us" page, or a customer service response.

Social Perception

The public perception of Candle House Ceylon is overwhelmingly positive, aligning closely with the values it promotes. Customers praise the high-quality products, amazing scents, and top-notch service. The brand is highly valued for its social conscience, commitment to sustainability, empowering women, and supporting local artisans, which is a key part of its identity. The founder's personal story creates a perception of authenticity and passion, positioning the company as more than just a business, but a tale of creativity and zeal.

Copy Examples

• •Unwind your day, one flicker at a time. Our Linen Lavender candle is more than a scent; it's a promise of tranquility. Hand-poured with natural soy wax and heartfelt intention, it’s designed to transform your space into a sanctuary of calm. Tap to bring serenity home. #CandleHouseCeylon #HandPouredLuxury #ScentedSanctuary #MadeInSriLanka
• •Every candle we pour has a purpose. Founded with a passion for quality and a mission to empower, Candle House Ceylon is a story of Sri Lankan craftsmanship and community. Each purchase supports our incredible team of local female artisans and helps fund skill-building workshops in underserved areas. Light a candle, empower a community. Learn more about our journey at candlehouseceylon.com. #PurposeDriven #WomenEmpowerment #ShopLocalLK
• •Beautiful Today, Useful Tomorrow. Our commitment to sustainability means our jars are designed for a second life. Discover our Refill & Repurpose program and join us on our low-waste journey. #SustainableLiving #EcoFriendlyHome #CandleHouseCeylon
• •Hello [Customer Name], capture the memory of a sun-drenched walk along the Sri Lankan coast. We've bottled that feeling in our newest creation: 'Ocean Fresh.' A crisp, clean blend that evokes salty air and serene horizons. Hand-poured with natural soy wax, this is your personal escape. Be the first to experience it. #NewScent #IslandInspired #HandmadeCandles
• •From raw wax... to fragrant bliss. ✨ Every Candle House Ceylon candle is hand-poured with love... and a little bit of magic. Ready to find your signature scent? 😉