Brand Tone

Artisanal, Eco-Conscious, and Approachable

Brand Values

• •Sustainability & Environmental Responsibility
• •Handcrafted Quality
• •Originality and Personalization
• •Creating Ambiance

Best Practices

• •Always weave the eco-conscious angle into the copy. Phrases like "save a bottle from our landfills," "eco-friendly ingredients," and "sustainable gift" are powerful and align with your core values.
• •Use descriptive, artisanal language. Words like "hand-poured," "meticulously cut," "handcrafted," and "small batch" reinforce the quality and personal touch of the products.
• •Frame the product not just as a candle, but as a transformed object with a past. Use copy that speaks to memories and celebration —turning a "bottle of champagne from your date" into a "champagne bottle candle for another date."
• •Beyond the visual appeal of the bottle, describe the experience. Use evocative scent descriptions and talk about creating a "calming," "cozy," or "luxurious" atmosphere in the customer's home.
• •Regularly remind your audience about the custom order option. This is a unique selling proposition that fosters a deep, personal connection with the brand and makes for highly shareable content. Use calls-to-action like "Immortalize Your Special Moments" or "Turn Your Bottle into a Keepsake."

Social Perception

Positive & High-Quality, Gift-Worthy, Niche & Clever

Copy Examples

• •Your weekend wind-down just got an upgrade. We rescue and handcraft iconic bottles into beautiful soy candles that fill your space with calming scents. Good for your home, great for the planet. Tap to shop the vibe. #UpcycledLuxury #CandleholicShop #SustainableStyle
• •Don't Just Recycle. Reimagine. That empty bottle of champagne from your anniversary? Don't toss it. Let us turn it into a beautiful, fragrant memory. At Candleholic Shop, we hand-pour sustainable soy wax into upcycled liquor and wine bottles to create one-of-a-kind candles. Find your favorite bottle or send us your own! Learn more.
• •Evoke memories of spirited nights with our hand-poured soy candle, housed in an upcycled Casamigos Tequila bottle. Each bottle is meticulously cut and sanded by hand before being filled with 100% natural soy wax and phthalate-free fragrance oils. It’s more than a candle—it’s a statement piece and a commitment to sustainability. Recycle. Repurpose. Relax.
• •A Gift They'll Never Forget (And It's Eco-Friendly!)
• •Handcrafted from Your Favorite Bottles. Sustainable Soy Candles for the Modern Home.