Brand Tone

Experiential & Engaging, Artistic & Curated, Knowledgeable & Guiding, Authentic & Transparent, Playful & Unique

Brand Values

• •Elevating Lives through Fragrance: Their core idea is that by elevating our relationship with fragrance, we elevate our lives.
• •Sensory Exploration & Discovery: Encouraging customers to trust their instincts and explore scents without preconceived notions.
• •Craftsmanship & Quality: Offering hand-poured soy wax candles and high-quality fragrances.
• •Community & Collaboration: Partnering with local artists and supporting arts-focused causes.
• •Experience & Education: Providing hands-on workshops and sharing knowledge about fragrances.
• •Authenticity: Being "real" and transparent in their interactions and brand.

Best Practices

• •Emphasize Exploration and Discovery: Use language that invites curiosity and personal experience (e.g., "discover," "explore," "find your," "let your senses guide you").
• •Highlight Craftsmanship and Expertise: Talk about "expert chandlers," "hand-poured quality," and the "art of fragrance" to convey knowledge and care.
• •Maintain an Authentic and Slightly Playful Voice: Be genuine and approachable. Don't be afraid to use unique brand terms like "chandler" or refer to the "quirky" origin of the name if appropriate, adding a touch of personality.
• •Focus on the "Why" Behind the "What": Explain the philosophy of elevating life through fragrance and the intention behind the unnamed scent library to connect with customers on a deeper level.
• •Incorporate Community and Artistry: When relevant, weave in stories about artist collaborations and the connection to local creative communities to showcase these brand values.

Social Perception

Highly Positive, Memorable & Unique, Gift-Worthy & Special, Engaging & Fun, Seen as Experts

Copy Examples

• •Headline: Discover Your Signature Scent. Instinctively. Body: Step into the Candlefish Library of 100 unnamed fragrances. Let your nose lead the way, not a label. Find the scent that truly speaks to you. #FollowYourInstincts
• •Headline: More Than a Candle. It's An Experience. Body: Join our expert Chandlers for a hands-on candle-making workshop. Pour your own creation, discover the art of fragrance, and take home a scent story that’s uniquely yours. Book your spot today! #CandlefishWorkshop
• •Headline: Art, Illuminated. Body: We believe in the beauty of collaboration. Our Artist Collaboration project partners with local talent to create exclusive candle designs, with profits supporting our city's vibrant arts community. Light a candle, inspire creativity. #CandlefishCreates
• •Headline: The Perfect Number. Body: No names, just numbers. Our curated library of 100 fragrances invites you to explore scent without bias. Which number will choose you? Visit us in Charleston or Boston. #ScentLibrary
• •Headline: Elevate Your Everyday with Fragrance. Body: At Candlefish, we know that the right scent can transform a moment. From our hand-poured signature candles to unique home treasures, find something that elevates your space and your spirit. #CandlefishHome