Brand Tone

Warm and Evocative, Friendly and Approachable, Sophisticated yet Accessible, Passionate and Sincere

Brand Values

• •Quality & Craftsmanship: Emphasis on high-quality, toxic-free, paraben-free, phthalate-free ingredients, vegan waxes, and hand-poured production.
• •Customer Experience & Connection: Aiming to evoke positive memories and moods through their scents.
• •Aesthetic & Home Decor: Creating candles in vessels that complement home decor and can be repurposed.
• •Well-being: Providing products that are toxic-free and contribute to a calming and pleasant environment.
• •Friendship & Passion: The brand story itself is built on the founders' shared passion.

Best Practices

• •Focus on Sensory Language and Emotion: Use descriptive words that appeal to the senses (smell, sight, touch – the feel of the vessel) and evoke feelings, memories, and moods. Connect scents to experiences.
• •Maintain a Warm, Friendly, and Slightly Sophisticated Tone: Avoid overly casual slang or overly technical jargon. The voice should feel like a knowledgeable and passionate friend sharing something they love.
• •Always Highlight Key Values: Consistently weave in mentions of "toxic-free," "vegan," "hand-poured," "quality ingredients," and "scent memories" where appropriate and natural.
• •Tell the Story (Subtly and Overtly): Remind customers of the brand's origin – founded by best friends, driven by a passion for fragrance and decor. This adds a personal and authentic touch.
• •Ensure Visual and Textual Harmony: The copy should match the clean, modern, and slightly luxurious aesthetic of the product photography and website design. Use clear, elegant fonts and layouts in all communications.

Social Perception

Customers perceive Candle Crush Co. as a provider of high-quality, beautifully scented candles that are safe to use (toxic-free). The scents are often described as unique, pleasant, and capable of creating a specific mood or evoking memories. The brand is seen as having good customer service and a commitment to quality. The aesthetic of the candles and packaging is appreciated. There's an understanding that these are "luxury" candles but worth the experience, especially for those sensitive to harsh chemicals or strong artificial smells.

Copy Examples

• •Instagram Post (New Scent Launch): Remember those endless summer evenings? Our new 'Golden Hour Glow' candle is a nostalgic blend of warm amber, soft sandalwood, and a whisper of late-summer blooms. Hand-poured with love and all-natural waxes to fill your home with memories, not toxins. ✨ #ScentMemories #CandleCrushCo #LuxuryCandles #ToxicFreeLiving #NewCollection
• •Facebook Ad (Highlighting Quality): Breathe easy, live beautifully. At Candle Crush Co., we believe your well-being is a priority. That's why our luxury scented candles are hand-poured in Maryland using only vegan, toxic-free waxes and phthalate-free fragrances. Experience the difference quality ingredients make. Shop our collection today! #CleanBurningCandles #HomeFragrance #ArtisanCandles #CandleCrushCo
• •Product Description Snippet (Evocative): Kissing in the Rain: Let this fragrance transport you. Top notes of fresh bergamot dance with calming lavender, settling into a warm embrace of amber, bourbon vanilla, and rich mahogany. It’s the scent of spontaneous moments and cherished memories, designed to calm the mind and uplift your mood.
• •Email Newsletter Subject Line (Engaging): Unlock a Favorite Memory with Our Newest Scent...
• •Website Banner (Value Proposition): Hand-Poured in Maryland. Inspired by Memories. Crafted for Your Home. Discover Toxic-Free Luxury.