Brand Tone

Warm & Welcoming, Conscious & Caring, Artisanal & Authentic, Cozy & Comforting, Modern & Stylish

Brand Values

• •Well-being
• •Sustainability & Eco-consciousness
• •Craftsmanship & Quality
• •Creating Coziness (Hygge)
• •Modern Aesthetics
• •Community/Togetherness

Best Practices

• •Embrace "Hygge" Terminology (Authentically): Use words like "cozy," "warmth," "comfort," "serene," "mindful," and "well-being" naturally within your copy. Don't force it, but let the concept of hygge guide your language.
• •Highlight Sustainability & Natural Aspects: Consistently mention "soy wax," "eco-friendly," "sustainable," "natural," and "handmade" where appropriate, reinforcing these core values.
• •Maintain a Warm and Inclusive Voice: Address your audience directly and inclusively (e.g., "your well-being," "together we create"). Use a friendly, approachable, yet slightly refined tone.
• •Focus on Sensory Experience and Emotion: Describe not just what the candles look like, but how they make one *feel* – the ambiance they create, the emotions they evoke (calm, joy, comfort).
• •Visual and Textual Harmony: Ensure your copywriting tone is consistently reflected in your visual branding (photography style, colors, overall aesthetic on your website and social media). The "modern," "cozy," and "artisanal" feel should be evident in both.

Social Perception

Positive Association with "Hygge" and Danish Design, Eco-Friendly Appeal, Niche & Artisanal, Trusted for Quality (by association)

Copy Examples

• •Headline: "Craft Your Cozy. Discover Candle Copenhagen." *Body:* "Bring the heart of Danish hygge into your home. Our handmade soy wax candles are more than just light; they're a warm embrace, a moment of calm, a spark of sustainable style. Explore our collection and find your perfect glow."
• •Social Media Post (Image: A beautifully lit U-shaped candle in a serene setting): *Caption:* "Sculpted by hand, poured with passion. ✨ Our U-Shape candle, made with 100% natural soy wax, brings a touch of modern elegance and conscious comfort to your favorite spaces. How do you create your hygge moments? #CandleCopenhagen #SoyWax #HandmadeCandles #HyggeHome #SustainableLiving"
• •Product Description (for a "Twirled" candle set): "Meet our Twirled Candle Set – a playful dance of light and shadow, lovingly handcrafted to brighten your world. Made from eco-friendly soy wax, these unique candles not only look beautiful but burn cleanly, helping us create a better, more sustainable world, one spark at a time. Perfect for gifting or adding a touch of artful hygge to your everyday."
• •Email Subject Line: "Welcome to the Candle Copenhagen Family! Your Discount Inside ✨" *Email Body Snippet:* "Hello [Customer Name], Welcome to our universe of warmth and well-being! At Candle Copenhagen, we believe in the simple joy of a flickering flame and the cozy comfort it brings. As a thank you for joining us, enjoy 10% off your first order of our handcrafted soy candles..."
• •About Us Snippet (for website): "At Candle Copenhagen, our heart beats for well-being and the gentle art of hygge. We lovingly handcraft each candle using sustainable soy wax, believing that creating a beautiful, cozy home and caring for our planet go hand in hand. Join us in illuminating the world with warmth and conscious choices."