Brand Tone

Vibrant & Expressive, Community-Oriented & Inclusive, Playful & Fun, Enthusiastic & Passionate

Brand Values

• •Creativity & Self-Expression
• •Community & Connection
• •Individuality
• •PLUR (Peace, Love, Unity, Respect)
• •Joy & Fun

Best Practices

• •Embrace Vibrant & Energetic Language: Use words that evoke excitement, color, and movement. Think "dazzling," "vibrant," "glow," "sparkle," "epic," "unleash." Keep sentences relatively concise and upbeat.
• •Speak the Community's Language (Authentically): Incorporate terms like "kandi," "kandi kid," "PLUR," "rave," "festival," "trade," "cuff," "single" naturally. Show understanding of the culture, but avoid forcing slang if it doesn't feel genuine to the brand's slightly more commercial supplier role.
• •Focus on Self-Expression and Creativity: Highlight how Candi Beads empower customers to create something unique and personal. Use phrases like "tell your story," "express yourself," "your vision," "custom creations."
• •Foster a Sense of Belonging and Connection: Emphasize the community aspect of kandi. Talk about sharing, trading, connecting with others, and making memories. Use inclusive language.
• •Maintain a Positive and Playful Vibe: Keep the tone light, fun, and encouraging. Kandi making is a joyful activity, and the copy should reflect that. Use emojis where appropriate to add personality and visual appeal, mirroring their Instagram style.

Social Perception

Supplier of Creative Tools, Part of the Rave Scene, Enabler of Connection, Positive Association (within the subculture)

Copy Examples

• •Headline: Unleash Your Festival Vibes! ✨ Body: Dive into a rainbow of Candi Beads and craft the kandi that tells YOUR story. Get ready to trade, connect, and shine! #CandiBeads #KandiKid #PLURVibes
• •Headline: More Than Just Beads. It's a Connection. 💖 Body: Every Candi Bead creation is a piece of you. Share the love, spread the unity, and make memories one trade at a time. What will your beads say? #RaveReady #FestivalFashion #CandiBeads #PeaceLoveUnityRespect
• •Headline: Your Vision, Our Beads. Let's Create Magic! 🎨 Body: From epic cuffs to unique singles, find every color and charm you need at Candi Beads to bring your wildest kandi dreams to life. Get creative and express yourself! #DIYKandi #BeadArt #FestivalStyle #CandiBeads
• •Headline: Stack 'Em High, Share the High Fives! 🙌 Body: Get your arm party started with Candi Beads! The brightest colors, the coolest charms – everything you need to be the kandi inspiration at your next event. #KandiLife #RaveGear #CandiBeads #SelfExpression
• •Headline: Beads Packed with PLUR. Ready for You. ✌️❤️🤝✊ Body: At Candi Beads, we get it. Kandi is all about Peace, Love, Unity, and Respect. Stock up on your supplies and carry the message. #PLUR #KandiCulture #FestivalEssentials #CandiBeads