Brand Tone

warm, personal, and minimalist

Brand Values

• •craftsmanship
• •quality
• •well-being

Best Practices

• •Lead with the "Why": Always connect the product to the feeling it evokes. Instead of just "Scented Candle," use "Create a Moment of Peace." The "why" is the experience of well-being and comfort.
• •Tell the Founder's Story: Weave the personal narrative of Val and the tribute to her grandmother into marketing materials where appropriate. This humanizes the brand and builds a strong emotional connection that larger competitors cannot replicate.
• •Emphasize Quality and Safety: Consistently mention "hand-poured," "small batch," "100% natural soy wax," "vegan," and "phthalate-free" in product descriptions and ads. These are key differentiators and build trust with health-conscious consumers.
• •Use Warm and Sensory Language: Maintain a consistent tone by using descriptive, warm, and evocative words. Use words like "flicker," "glow," "cozy," "serene," "embrace," and "unwind" to describe the experience.
• •Develop a "Persona" Voice: Write as if the founder, Val, is speaking directly to the customer. This maintains the personal, intimate feel of the brand. The voice should be that of a caring, passionate artisan who wants to share something beautiful with the world.

Social Perception

Candelita Studio aims to be perceived as a small, trustworthy business that provides high-quality, safe, and beautifully scented products. The personal narrative of its founder and the emphasis on natural ingredients are strategic choices to foster trust and a sense of connection with customers. The brand positions itself as a provider of affordable luxury and a tool for creating a comforting home environment.

Copy Examples

• •Unwind your day, one flicker at a time. Our Lavender candle is more than a scent; it's a permission slip to pause and find your peace. Hand-poured with 100% natural soy wax because your moments of calm deserve the purest ingredients. #CandelitaStudio #HandmadeWithLove #SoyCandles #MomentOfPeace #SelfCare
• •A Gift From My Abuelita’s Kitchen to Your Home. Hi [Customer Name], every Candelita candle holds a story—a tribute to the warm, comforting moments with my grandmother. Our Santal & Coconut scent is crafted to fill your space with that same feeling of cozy nostalgia. Discover the scent of memory.
• •Transform your home into a luxurious spa with our White Tea candle. This elegant scent features clean and calming notes, perfect for elevating your daily rituals. Each candle is hand-poured in a small batch using vegan soy wax and phthalate-free fragrances, ensuring a clean, beautiful burn. Light it up and let the serenity flow.
• •Small Batches, Big Moments. Artisanal soy candles, hand-poured to light up your life's precious moments. Vegan, clean-burning, and crafted with care.
• •Your Cozy Atmosphere, Delivered. Tired of harsh chemicals in your home? Candelita Studio offers a clean alternative. Our hand-poured soy candles use only premium, phthalate-free fragrance oils to create a warm and inviting space, safely. Shop our collection and find your signature scent today!