Brand Tone

Intellectual, evocative, mysterious, literary, and narrative-driven. Confident and passionate, speaking to those who value atmosphere and storytelling.

Brand Values

• •Intellectual Curiosity
• •Storytelling
• •Quality & Artistry
• •Timelessness & Elegance
• •Atmosphere Creation

Best Practices

• •Prioritize Evocative Language: Always choose descriptive, sensory words that paint a picture. Instead of saying a candle "smells good," describe what it smells like and the feeling it creates (e.g., "the crisp scent of turning pages," "a whisper of smoke and aged vanilla").
• •Maintain the "Story-Driven" Framework: Every piece of copy, from a tweet to a product page, should reinforce the idea that these are not just candles, but narrative experiences. Always ask, "What story does this scent tell?"
• •Speak Directly to the Niche: Use language that resonates with the "intellectually curious" target audience. References to literature, history, art, and quiet, thoughtful activities will strengthen the brand connection.
• •Emphasize Atmosphere Over Product: The marketing should focus on the result of using the candle—the creation of a unique, personal ambiance. The product is the tool; the atmosphere is the outcome.
• •Be Consistent in Elegance: The tone should remain sophisticated and slightly formal. Avoid slang, overly casual phrasing, and aggressive sales tactics. The copy should be as carefully crafted as the candles themselves.

Social Perception

A high-quality, niche product that successfully delivers on its promise of creating dark academia and literary-inspired atmospheres, resonating strongly with its target audience. Customers perceive it as providing "cozy vibes" and scents that genuinely evoke the feeling of a library or bookstore.

Copy Examples

• •In the heart of the manor, down a corridor lined with forgotten portraits, lies the Headmaster's Office. Notes of aged leather, cedarwood, and a hint of pipe tobacco fill the air. A scent for decisions made in quiet confidence and secrets kept under lock and key. Illuminate the darkness.
• •Your reading nook is missing its final chapter. Our story-driven candles are crafted for the midnight thinker, the daydreamer, the keeper of journals. Find the scent that tells your tale.
• •Subject: Unlock the Secret... Dear Reader, Some stories aren't found in books—they're found in the spaces we inhabit. The Hidden Common Room candle was poured for those moments of quiet discovery after the world has gone to sleep. Let notes of rich sandalwood, smooth bourbon, and warm butterscotch transform your home into a sanctuary for the intellectually curious. Your chapter awaits.
• •The scent of petrichor on old cobblestones, damp parchment, and a steaming cup of black tea. "Rainy Day Poet" captures the melancholic beauty of a storm-soaked afternoon spent with nothing but your thoughts and a blank page. For moments of introspection and creative solitude.
• •Headline: Finally, a candle that smells like your favorite library. Body: At Candela Eterna, we believe scent is a form of storytelling. We hand-pour dark academia-inspired candles that evoke the atmosphere of forbidden libraries, moonlit gardens, and noir cafés. Double the fragrance, 50 hours of burn time. Step into the story.