Brand Tone

friendly, approachable, caring, and trustworthy

Brand Values

• •Quality Craftsmanship
• •Animal Welfare & Comfort
• •Customer Satisfaction
• •Transparency & Honesty
• •Value for Money

Best Practices

• •Know Your "Why": Always circle back to the core reason the business started – likely a love for pets and a desire to provide them with comfortable, high-quality products. Let this passion shine through.
• •Use "Pet-Centric" Language: Focus on the benefits for the animals – their comfort, happiness, and well-being. Use words like "cozy," "snug," "happy," "playful," "comfortable."
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a fellow pet owner. Avoid overly formal or technical jargon. Keep sentences clear and easy to understand.
• •Highlight the "Handmade" and "UK-Made" Aspects: These are key differentiators and appeal to customers looking for quality and supporting local businesses.
• •Incorporate Social Proof Authentically: Weave in snippets or sentiments from genuine customer reviews to build trust and reinforce the brand's positive reputation. Show, don't just tell, how much pets and their owners love the products.

Social Perception

Cande Cosies is perceived very positively by its customers. They are seen as a reliable source for high-quality, durable, and effective cage liners and accessories that pets enjoy. The handmade aspect and the fact that it's a small, family-involved UK business resonate well with their audience. They are often recommended within the guinea pig owner community.

Copy Examples

• •Give your furry friend the gift of ultimate comfort! Our handmade fleece liners, made with love and super-absorbent Zorb™, keep their home dry and cozy. Happy piggies guaranteed!
• •Designed by pet lovers, for pet lovers. At Cande Cosies, every stitch is made with your little one's happiness in mind. Explore our range of snuggle sacks and tunnels – perfect for playtime and naps!
• •Tired of messy cages and unhappy pets? Our easy-to-clean, durable liners are a game-changer. Handmade in the UK, because your companion deserves the best.
• •From our family to yours – discover the Cande Cosies difference. We're passionate about creating high-quality, adorable accessories that your guinea pigs will love to 'wheek' about!
• •Why choose Cande Cosies? Because we pour our hearts into every handmade item, ensuring top-notch quality and oodles of comfort for your cherished pets. See what our happy customers are saying!