Brand Tone

Inspirational and Hopeful, Empathetic and Supportive, Resilient and Determined, Community-Focused and Grateful, Positive and Celebratory

Brand Values

• •Hope
• •Opportunity
• •Resilience
• •Support
• •Impact
• •Integrity and Transparency

Best Practices

• •Lead with Hope and Positivity: Always frame challenges through the lens of resilience and the possibility of a bright future. Focus on what survivors *can* achieve with support, rather than dwelling solely on hardship.
• •Center Survivor Stories (with Permission): Use authentic voices and experiences to illustrate impact. Highlight their determination, dreams, and achievements to make the mission tangible and relatable.
• •Emphasize "We" and Community: Use inclusive language that reflects the collaborative effort of scholars, donors, staff, and volunteers. Foster a sense of belonging and shared purpose.
• •Be Empathetic and Understanding, Not Pitying: Acknowledge the difficulties of a cancer journey and its aftermath, but always portray survivors as strong, capable individuals pursuing their goals, not as victims. The tone should be empowering.
• •Maintain a Grateful and Appreciative Voice: Consistently thank donors, supporters, and volunteers for their role in making a difference. Highlight the direct impact of their contributions on the lives of scholars.

Social Perception

Cancer For College is widely perceived as a highly reputable, impactful, and deeply compassionate organization. The public, especially beneficiaries and donors, view the charity as a critical lifeline that provides not only essential financial support for education but also a sense of hope and community for young cancer survivors. The founder's personal story resonates strongly, adding a layer of authenticity and deep commitment to the mission. They are seen as trustworthy, as evidenced by high ratings from charity watchdogs. The involvement of celebrities in their fundraising efforts also boosts their visibility and appeal.

Copy Examples

• •Headline: Fueling Dreams, Forging Futures. Body: Cancer tried to rewrite their stories. We help them pick up the pen. Your gift to Cancer For College empowers resilient young survivors to achieve their college dreams and build the bright futures they deserve. Donate today and become a beacon of hope.
• •Headline: More Than a Scholarship. It's a Community. Body: Facing college after cancer can be daunting. At Cancer For College, we provide more than financial aid; we offer a supportive community, mentorship, and the unwavering belief that every survivor can thrive. Join us in lifting up these incredible students.
• •Headline: Their Courage. Your Support. A Powerful Combination. Body: Every Cancer For College scholar has an incredible story of resilience. Inspired by our founder's journey, we stand with them as they pursue higher education. Your generosity writes the next chapter of their success. Learn how you can make an impact.
• •Headline: From Treatment to Triumph: Investing in Survivor Scholars. Body: The fight doesn't end with the last treatment. For young cancer survivors, the journey to a degree comes with unique challenges, often including significant medical debt. Cancer For College is dedicated to easing that burden, providing scholarships and resources so they can focus on their education and future. Help us turn their triumphs into lifelong achievements.
• •Headline: The Degree of Difference. Body: For a cancer survivor, a college degree is more than an academic achievement—it's a testament to their strength and a stepping stone to a life reclaimed. Cancer For College helps make that possible. See the impact of your support in the stories of our amazing scholars.