Tono de Marca

Conscious & Purposeful, Creative & Innovative, Bold & Edgy, Relatable & Authentic, Approachable & Community-Focused

Valores de Marca

• •Sustainability
• •Creativity & Innovation
• •Quality & Durability
• •Conscious Consumption
• •Boldness & Authenticity
• •Collaboration & Community

Mejores Prácticas

• •Lead with Purpose, Weave in Style: Always connect the product back to the core mission of sustainability and conscious living. However, ensure the copy also highlights the style, comfort, and quality that makes the fashion desirable in its own right.
• •Embrace "Bold & Creative": Use strong verbs and confident language. Don't shy away from highlighting the innovative and unconventional nature of the materials and designs. Words like "transform," "reimagine," "bold," and "unafraid" fit well.
• •Maintain Authenticity and Relatability: While the mission is serious, the brand name offers an opportunity for a slightly playful or knowing undertone where appropriate (especially on more informal platforms). Acknowledge the story behind the brand and the founder's journey.
• •Educate & Inspire, Don't Preach: Inform customers about the sustainable practices and materials used in a clear and engaging way. The goal is to inspire them to make conscious choices, not to make them feel guilty. Focus on the positive impact.
• •Build Community Through Inclusive Language: Use language that fosters a sense of belonging ("join the movement," "our community"). Emphasize unisex designs and the shared values of creativity and positive change.

Percepción Social

Positive & Admirable, Stylish & High Quality, Niche but Growing Appeal, Intriguing Name

Ejemplos de Copy

• •Instagram Post (Image: Model wearing a hoodie in a natural setting): Our plans? To remake fashion. Sustainably. This hoodie isn't just effortlessly cool, it's crafted from materials that chose a detour from the landfill. Wear the change. #CancelledPlans #SustainableStyle #EcoFashion #ConsciousLiving #PurposeDriven
• •Facebook Ad (Carousel showing different apparel): Cancel your old ideas of fashion. Cancelled Plans brings you style that speaks volumes about your values. Unisex, durable, and made from innovative recycled materials. Because looking good and doing good should always be the plan. Shop the collection now. [Link] #CancelledPlansClub #FashionWithAPurpose #SustainableFashion #Streetwear
• •Tweet/X Post: Who said 'waste' can't be wonderful? We're flipping the script on discarded materials to create bold, timeless pieces. Join the #CancelledPlans movement – where sustainability meets street style. #EcoChic #InnovationInFashion
• •Product Description Snippet (for a T-shirt made from recycled cotton): This isn't just a t-shirt; it's a statement. Made from a thoughtful blend of recycled cotton, it’s soft on your skin and kinder to the planet. Designed for those who live boldly and consume consciously. After all, the best plans are the ones that make a difference. #CancelledPlans #WearYourValues
• •Email Subject Line (for a new collection launch): New Plans: Fresh, Sustainable Styles Just Dropped. (Email Body Teaser): We've been busy making new plans... for a greener wardrobe. Discover the latest from Cancelled Plans – innovative designs, consciously crafted. Because your style should be as original and thoughtful as you are.