Brand Tone

Empowering, Relatable, Aspirational

Brand Values

• •Resilience and Empowerment
• •Customer-Centricity
• •Quality and Affordability
• •Community

Best Practices

• •Always tie the copy back to the core story of resilience and empowerment. Start with the emotional connection before focusing on the product features.
• •Frame the narrative around the customer. Use words like "You," "Your," and "You've earned it" to make the message personal and directly address her journey and needs.
• •Keep the tone grounded and authentic (e.g., "We get it"), but always elevate the message to be inspiring and chic. The brand is a solution and a celebration, not just a shared complaint.
• •Weave words related to the brand name and mission—like "break," "triumph," "overcome," "power," "strength," and "elevate"—into headlines, captions, and descriptions to reinforce the brand identity.
• •Whether writing a product description, an Instagram story, or a customer service email, the underlying tone of empowerment and support should remain the same. The tone might adapt slightly (more playful on social media, more formal in an official announcement), but the core voice must be consistent.

Social Perception

The brand is generally perceived as a trustworthy, female-focused source for unique, high-quality, and varied fashion items, including plus-size options, backed by an inspiring story. While some past fulfillment issues were noted, testimonials emphasize product quality and craftsmanship.

Copy Examples

• •Some days you have to create your own sunshine. And your own break. Step into your power with our new ‘Triumph’ wrap dress. Designed for the woman who’s faced it all and is ready to conquer the world, one chic outfit at a time. #CatchYourBreak #EmpowermentInStyle #CAGCAB
• •From Overcoming to Over-Dressed. Your break is here. Discover fashion that celebrates your strength.
• •You’ve Earned It. Take a Break with 25% Off Everything.
• •This isn't just a purse; it's your carry-all for every challenge you're about to own. Crafted with premium, durable materials and designed for the hustle, it’s the perfect accessory for a woman who never gives up. Sleek, strong, and ready for anything—just like you.
• •Tired of the grind? We get it. ‘Can A Girl Catch A Break’ is more than just our name—it’s our mission. We provide chic, affordable styles to help you feel confident and ready for whatever comes next. Shop the collection and find the break you deserve.