Brand Tone

Friendly and Approachable, Inspiring and Creative, Supportive and Community-Oriented, Passionate and Knowledgeable

Brand Values

• •Quality
• •Customer Satisfaction
• •Supporting Canadian Business
• •Creativity and Craftsmanship
• •Accessibility

Best Practices

• •Speak Like a Friend, Not Just a Business: Use warm, approachable language. Address your audience directly (e.g., "you," "your"). Share your passion for crafting.
• •Highlight Quality and Canadian Roots: Consistently mention the premium nature of your products and the brand's Canadian identity, as these are key differentiators and points of customer appreciation.
• •Inspire and Educate: Share project ideas, tips, and tutorials. Encourage customers to explore their creativity. Position the brand as a helpful resource within the crafting community.
• •Showcase Customer Love: Feature customer testimonials and user-generated content. This reinforces trust and builds a sense of community. Positive reviews are a strong asset for the brand.
• •Maintain a Personal Touch: Continue to let Rebecca's passion and personal story shine through where appropriate. This makes the brand relatable and builds a stronger connection with customers who value supporting small businesses.

Social Perception

Trusted Supplier, Excellent Quality Products, Responsive and Personal Customer Service, Valued Canadian Small Business, Inspirational Resource

Copy Examples

• •Headline: Unlock Your Creativity with Our Premium Canadian Felt! Body: Dive into a rainbow of rich colours and feel the difference quality makes. From cozy wool blends to sparkling glitter sheets, find the perfect felt for your next masterpiece. What will you create today? #MadeInCanada #FeltCrafts #PremiumQuality
• •Headline: Your Beautiful Projects Start Here. Body: Don't let subpar materials hold your vision back. Our carefully curated felt collection, loved by crafters across Canada, offers vibrant hues and a luxurious touch that cuts like a dream. Experience the joy of creating with the best!
• •Headline: From Our Craft Room to Yours – With Love from Canada! Body: As a fellow crafter, Rebecca knows the importance of quality. That's why Canadian Felt Shop brings you only the finest felts, perfect for everything from delicate flower crowns to durable playthings. Let's make something amazing together!
• •Headline: Stuck for Ideas? Our Felt Will Inspire You! Body: Browse our gallery of gorgeous customer creations and explore our blog for easy-to-follow tutorials. With our vibrant felt sheets and your imagination, the possibilities are endless. Get your crafting journey started with Canadian Felt Shop!
• •Headline: Feel the Difference. Craft with Confidence. Body: Say goodbye to frustrating, pilling felt! Our premium merino wool and wool-blend felts are chosen for their smooth texture, rich colour saturation, and durability. Join our community of happy crafters who trust Canadian Felt Shop for all their felt needs.