Brand Tone

Trustworthy, Reliable, Caring, Community-Oriented, Informative, Solution-Oriented, Proudly Canadian, Direct, and Transparent

Brand Values

• •Quality and Protection
• •Canadian Manufacturing
• •Social Responsibility
• •Accessibility
• •Innovation
• •Environmental Stewardship

Best Practices

• •Prioritize "Made in Canada": Consistently highlight the Canadian origin of products, linking it to quality, reliability, and support for the local economy. This is a key differentiator and point of pride.
• •Emphasize Protection and Safety: Clearly communicate the protective benefits of the masks, referencing certifications (Health Canada, CSA, NIOSH N95 where applicable) and features like filtration and fit to build trust.
• •Showcase Community and Care: Regularly incorporate messaging about social responsibility, such as the Food Banks Canada partnership and the PPE recycling program. This reinforces the caring, community-oriented aspect of the brand.
• •Maintain a Helpful and Informative Voice: Provide clear, easy-to-understand information about products and their benefits. Avoid overly technical jargon unless explained. The goal is to empower customers to make informed choices.
• •Use Inclusive and Positive Language: Frame messages in a way that is inclusive of all Canadians and focuses on solutions and collective well-being (e.g., "stay strong together," "protecting our communities"). While acknowledging the serious nature of health, maintain an optimistic and supportive tone.

Social Perception

Highly Positive Customer Feedback, Trusted and Reputable, Patriotic Appeal, Ethically Minded, and Responsive to Needs

Copy Examples

• •Headline: Breathe Easy, Canada. Quality Protection, Made Right Here. Body: "At Canada Strong Masks, we believe every Canadian deserves to feel safe. That’s why we craft high-quality, breathable respirator masks right here in Ontario. From our family to yours, trust in Canadian-made protection. For every order, we help support Food Banks Canada. #CanadaStrong #MadeInCanada"
• •Headline: Innovation in Every Fibre. Safety in Every Breath. Body: "Remember when finding reliable masks was a challenge? We do. Canada Strong Masks was born from a need to protect our communities. We’ve since pioneered advancements like the first CSA-certified earloop respirator, ensuring top-tier safety and breathability. Protect yourself and your loved ones with innovation you can trust. #CanadianInnovation #MaskUp"
• •Headline: Comfort for Today, Care for Tomorrow. Body: "Long day ahead? Our masks are designed for superior comfort and breathability, so you can go about your day protected. And because we care about our planet, we’ve launched a PPE recycling program. Choose Canada Strong Masks – protection that feels good, and does good. #SustainableSafety #ComfortFirst"
• •Headline: Protecting Our Future: Masks for the Whole Family. Body: "From the classroom to the playground, keep your little ones safe with our Canadian-made kids' respirators. Developed for a comfortable and secure fit, because their protection is paramount. Trust Canada Strong Masks for quality that families rely on. #KidsMasks #FamilySafety #CanadianMade"
• •Headline: More Than a Mask: A Commitment to Canadians. Body: "Since 2020, Canada Strong Masks has been dedicated to providing high-quality, accessible protection for all Canadians. With every mask, you’re choosing Canadian craftsmanship and supporting our ongoing donations to Food Banks Canada. We’re in this together. #CommunityStrong #SupportLocal"