Brand Tone

Informative & Scientific, Confident & Trustworthy, Enthusiastic & Passionate, Community-Oriented, Direct & Benefit-Oriented

Brand Values

• •Science-Backed Formulation
• •Quality & Purity
• •Transparency
• •Efficacy & Results
• •Taste & Consumer Experience
• •Innovation
• •Customer Trust

Best Practices

• •Lead with Science, Support with Benefits: Always ground product claims in scientific reasoning or highlight the research behind formulations, then clearly articulate the tangible benefits for the user (e.g., "Our whey-casein blend is scientifically shown to provide sustained amino acid release, helping you recover faster and build more lean muscle.").
• •Emphasize Quality and Transparency at Every Opportunity: Reinforce trust by consistently mentioning cGMP manufacturing, third-party testing, open-labeling, and the quality of sourced ingredients. Avoid overly hyped or unsubstantiated claims.
• •Use Confident and Educated Language: Write with authority, demonstrating expertise in sports nutrition. Avoid slang or overly casual language when discussing product science, but maintain enthusiasm when describing flavors and results.
• •Balance Informative Content with Appealing Flavor Descriptions: While science is key, don't neglect the sensory experience. Use vivid and enticing language to describe the taste and texture of the products, aligning with the brand's reputation for superior flavors.
• •Focus on the Customer's Goals and Aspirations: Frame product benefits in the context of helping customers achieve their fitness, performance, and health objectives. Speak to their dedication and position PEScience as a trusted partner in their journey.

Social Perception

Generally Positive, Known for Flavors, Trusted for Quality, Premium (but sometimes pricey), Reliable for Specific Needs

Copy Examples

• •Headline: Science. Taste. Results. That’s the PEScience Promise. Body: Don’t just take another supplement. Fuel your body with meticulously researched formulas designed for peak performance and flavors you’ll actually crave. Discover the PEScience difference – where every scoop is backed by science and crafted for excellence.
• •Headline: Tired of "Mystery" Blends? So Are We. Body: At PEScience, transparency isn't a buzzword, it's our standard. We use third-party tested, premium ingredients at effective doses – no fillers, no hype. Just pure, potent formulas to help you conquer your goals. See what’s inside. Trust what’s inside.
• •Headline: Finally. Protein That Works As Hard As You Do (And Tastes Amazing). Body: Our Select Protein combines fast-acting whey with slow-digesting casein, delivering sustained fuel for muscle growth and recovery. Plus, with award-winning flavors like Cake Pop and Gourmet Vanilla, hitting your protein goals has never been more delicious.
• •Headline: Elevate Your Training. Experience Prolific. Body: Unleash your potential with Prolific pre-workout. Scientifically formulated for clean energy, enhanced focus, and powerful pumps, without the jitters or crash. Every ingredient is chosen for a reason – to help you perform better, every session.
• •Headline: Beyond the Hype: Real Science for Real Results. Body: For over a decade, PEScience has been committed to innovating, not imitating. We dive deep into research to bring you supplements that truly make a difference. Quality you can trust, taste you’ll love – that’s how we set new standards in nutrition.