Brand Tone

Knowledgeable & Authoritative, Supportive & Encouraging, Professional & Trustworthy, Community-Oriented & Engaging, Functional & Benefit-Driven

Brand Values

• •Quality & Durability
• •Health & Wellness
• •Expertise & Innovation
• •Customer Empowerment
• •Community & Connection
• •Longevity & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Fitterfirst tone (Knowledgeable, Supportive, Professional, Functional, Community-Oriented) with examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Focus on Benefits, Not Just Features: While product specifics are important, always tie them back to how they help the user achieve their goals (e.g., "improve stability," "reduce back pain," "enhance athletic performance"). This maintains a supportive and functional tone.
• •Educate and Empower: Position content as a source of valuable information and guidance. Use language that empowers users by explaining the "why" behind exercises or product designs, reinforcing the knowledgeable and authoritative aspects of the brand.
• •Maintain Professionalism with Approachability: While showcasing expertise, avoid overly technical jargon unless speaking to a professional audience. Keep the language clear, concise, and encouraging. On platforms like Instagram, be more conversational while still upholding the core values of quality and expertise.
• •Incorporate User Stories and Testimonials (with permission): Sharing real-life examples of how Fitterfirst products have helped people reinforces the brand's supportive, community-oriented, and results-driven nature. This adds authenticity and social proof to the established tone.

Social Perception

A reputable and established brand in the fitness and rehabilitation market. A provider of high-quality, durable equipment, often seen as a worthwhile investment. Knowledgeable in the areas of balance, core strength, and active office solutions. Trustworthy, with a history of providing effective products. Supportive of an active and healthy lifestyle.

Copy Examples

• •Master your balance, unlock your strength. Our Pro Balance Board isn't just a piece of equipment; it's your partner in building a more stable, resilient you. Crafted for durability and designed for results. What are your balance goals this week? #Fitterfirst #BalanceTraining #CoreStrength #MadeInCanada #ActiveLiving
• •Fitterfirst: Engineer Your Active Life. Premium tools for balance, mobility, and a stronger you since 1985.
• •Enhance Client Outcomes with Fitterfirst's Professional-Grade Rehab Tools
• •Tired of a sedentary workday? Transform your office into an active space with Fitterfirst standing desks and balance boards. Boost energy, improve posture, and feel better – without leaving your desk. Learn more about our ergonomic solutions! #ActiveOffice #StandUpDesk #WorkplaceWellness #Fitterfirst
• •For over three decades, Fitterfirst has been dedicated to understanding the intricacies of human movement and stability. We believe that a strong foundation is key to overall wellness. In this article, we delve into the science behind balance training and how our expertly designed tools can help you achieve peak physical condition, whether you're recovering from an injury or aiming for new fitness heights.