Brand Tone

professional, confident, and proud

Brand Values

• •Quality & Craftsmanship
• •Heritage & Canadian Identity
• •Customer Satisfaction & Service
• •Innovation & Design
• •Durability & Longevity
• •Community Involvement

Best Practices

• •Emphasize Heritage and Canadian Craftsmanship: Consistently highlight the "Made in Canada" aspect and the company's long-standing history since 1973 to build trust and a sense of quality.
• •Focus on Quality Materials and Construction: Use descriptive language that underscores the premium materials (e.g., "solid white birch," "one-inch premium slate") and the meticulous manufacturing process.
• •Maintain a Professional and Confident Tone: Reflect the brand's status as a leading manufacturer. Avoid overly casual language; instead, project expertise and reliability.
• •Showcase Customization and Versatility: Highlight the wide range of styles, finishes, and options available, appealing to diverse customer tastes and needs, including convertible dining options.
• •Integrate Customer Service and Support: Reassure customers with mentions of comprehensive service, support, installation expertise, and the lifetime guarantee.

Social Perception

high-quality, durable, and well-crafted pool tables

Copy Examples

• •Headline: Crafted for Champions. Built for Your Home. Body: For nearly 50 years, Canada Billard has been the hallmark of Canadian-made excellence. Experience the perfect game on a table built with passion, precision, and the finest materials. Discover your legacy piece today.
• •Headline: More Than a Game. It's a Canada Billard. Body: From the heart of our Canadian workshop to the heart of your home, every Canada Billard table tells a story of unmatched craftsmanship and enduring quality. Choose from a stunning array of designs and create a centerpiece for a lifetime of memories.
• •Headline: The Art of Billiards. Mastered in Canada. Body: At Canada Billard, we don't just make pool tables; we perfect them. With premium slate, solid hardwoods, and customizable finishes, your dream game room starts here. Invest in quality that speaks volumes.
• •Headline: Gather Around Excellence. Body: Elevate your entertainment with Canada Billard. Our tables are more than just playing surfaces; they're a testament to superior design and robust Canadian manufacturing. Find the perfect style to bring family and friends together for years to come.
• •Headline: Your Table, Your Rules, Our Craftsmanship. Body: Imagine a pool table that perfectly reflects your style. At Canada Billard, we offer unparalleled customization, from wood and stain to cloth and design. Built with integrity, backed by a lifetime guarantee. Let's create your masterpiece.