Brand Tone

Aspirational & Elegant, Feminine & Romantic, Confident & Empowering, Direct & Sales-Oriented (on product pages/ads), Engaging & Friendly (on social media)

Brand Values

• •Elegance & Style
• •Quality & Craftsmanship
• •Joy & Escape
• •Femininity
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., "elegant," "dreamy," "confident," "serene"), "words to avoid," sentence structure preferences (e.g., flowing and descriptive vs. short and punchy), and the overall feeling the copy should evoke. This ensures everyone writing for the brand is aligned.
• •Focus on "Her" Story: Write copy that allows the target customer to envision herself wearing the clothes in aspirational settings. Use evocative language that paints a picture of the lifestyle and feelings associated with the brand (e.g., "Imagine yourself...", "Feel the...").
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the aesthetic of the brand's imagery. If the visuals are elegant and dreamy, the copy should reflect that, avoiding overly casual or jarring language.
• •Consistent Social Media Engagement: When interacting on social media, maintain the established brand voice. Respond to comments and messages with the same level of elegance, friendliness, and helpfulness that is projected in posts and product descriptions.
• •Regular Content Audit: Periodically review all customer-facing copy (website, social media, ads, emails) to check for consistency in tone and messaging. This helps identify any deviations and allows for corrective action, ensuring the brand voice remains strong and coherent over time.

Social Perception

Positive but Limited Engagement, Visually Appealing, Desirable Products, Lack of Broad Public Discourse

Copy Examples

• •Headline (Website Banner/Ad): Cana Capri: Embrace Your Radiance. Discover a new wave of elegance. Description: Step into a world where style meets serenity. Our latest collection is a whisper of Mediterranean chic, designed for the woman who moves with grace and confidence. Shop now and find the piece that speaks to your soul.
• •Instagram Post (New Dress Launch): Sun-kissed days and enchanting nights await. ✨ Our new [Dress Name] dress, with its flowing silhouette and exquisite detailing, is pure poetry in motion. Where would you wear this dream? #CanaCapri #NewCollection #ElegantStyle #DreamDress
• •Facebook Ad (Swimwear Collection): Dive into luxury. Our new swimwear collection blends timeless design with modern allure, ensuring you feel as breathtaking as the ocean itself. Explore vibrant prints and flattering cuts. Your perfect escape starts here. Shop Cana Capri Swim.
• •Product Description Snippet (Resort Wear): Crafted for golden hour strolls and starlit dinners, the [Product Name] is more than just clothing – it's a feeling. Soft, breathable fabrics drape beautifully, promising effortless sophistication wherever your journey takes you. Make every moment a masterpiece.
• •Email Subject Line (Seasonal Promotion): Hello, Sunshine! Your Wardrobe Refresh Awaits with Cana Capri. Email Body Intro: Dear [Customer Name], let the warmth of the new season inspire your style. Cana Capri invites you to explore fresh arrivals, designed with passion and an eye for timeless beauty. Find pieces that make you feel effortlessly elegant and utterly unique.