Brand Tone

inclusive, respectful, empowering, and community-focused

Brand Values

• •First Peoples, First
• •Respect
• •Social Equity
• •Creativity
• •Collaboration
• •Inclusion
• •Storytelling
• •Community Empowerment
• •Social Change

Best Practices

• •Prioritize "First Peoples, First": Ensure language and imagery respectfully and appropriately acknowledge and elevate First Nations perspectives and voices in all relevant communications, reflecting this core value.
• •Use Inclusive and Accessible Language: Write in a clear, straightforward manner that is welcoming to diverse audiences. Avoid jargon or overly academic phrasing. Ensure representation in storytelling and imagery reflects the communities CAN serves.
• •Focus on Empowerment and Collaboration: Frame narratives around how CAN works *with* communities, rather than *for* them. Highlight the agency of participants and the collaborative nature of projects. Use words like "partner," "together," "co-create," and "amplify."
• •Tell Authentic Stories: Showcase the real impact of CAN's work through genuine stories from participants, artists, and community members. Focus on human connection, shared experiences, and the transformative power of the arts in these narratives.
• •Maintain a Respectful and Positive Voice: Even when addressing challenging social issues, maintain a tone that is hopeful, respectful, and constructive. Celebrate achievements, acknowledge efforts, and inspire action rather than dwelling solely on problems.

Social Perception

leading and impactful community arts organization

Copy Examples

• •Website Banner/Social Media Post: "Unlock Your Story. Create with CAN. We partner with communities across WA to bring diverse voices to life through the power of art. Join us in building a more inclusive and understanding future. #CommunityArts #CANWA #YourStoryMatters"
• •Project Call-Out: "Share Your Voice, Shape Your Community. CAN invites [Target Community] to collaborate on an exciting new arts project, [Project Name]. Let's explore [Theme/Focus] together and create something powerful. No experience necessary, just your unique perspective. Learn more and get involved: [Link]"
• •Impact Story Snippet: "Art that Transforms. For over 35 years, CAN has witnessed the incredible ways creativity can build bridges and empower individuals. From the vibrant murals of [Place] to the heartfelt songs of [Group], every project is a testament to the resilience and richness of our communities. [Link to full story]"
• •Volunteer/Supporter Appeal: "Be Part of the Change. At CAN, we believe everyone deserves a platform to share their story. Your support helps us provide creative opportunities that foster connection, celebrate culture, and drive positive social impact across Western Australia. Donate or volunteer today: [Link] #SupportCommunityArts"
• •Workshop/Event Promotion: "Connect, Create, Celebrate. Join CAN for [Event Name], a [Type of event, e.g., workshop, exhibition opening] celebrating [Theme/Community]. Experience the vibrant creativity of [Participants] and be inspired by their stories. Date: [Date] Time: [Time] Venue: [Venue]. All welcome! [Link for details]"