Brand Tone

Youthful & Energetic, Aspirational yet Accessible, Confident & Empowering, Trendy & Fashion-conscious, Inclusive

Brand Values

• •Customer Focus & Quality
• •Innovation & Design
• •Affordability & Value
• •Self-Expression & Empowerment
• •Indian Identity

Best Practices

• •Incorporate energetic, positive, and slightly informal language.
• •Frame product benefits around achieving personal style and performance goals without breaking the bank.
• •Ensure copy complements the vibrant and dynamic imagery used on social media and the website.
• •Craft messages that encourage customers to be themselves and express their unique style.
• •Subtly reinforce the pride of being a leading Indian brand that understands the local market and its aspirations.

Social Perception

Popular Indian Brand, Value for Money, Trendy and Youthful, Growing and Ambitious, Competitive

Copy Examples

• •Headline: Step Up Your Game. Style That Moves You. Body: Don't just walk, make a statement. Campus shoes are designed for the go-getters, the trendsetters, the everyday champions. Find your perfect pair and #MoveYourWay.
• •Headline: Comfort Meets Cool. All Day, Every Day. Body: Why choose between looking good and feeling great? With Campus, get innovative comfort and the freshest styles that keep up with your hustle. Explore the new collection!
• •Headline: Own Your Vibe. Express Yourself. Body: Your style is your signature. Campus empowers you to wear it loud and proud. From street style to campus life, we’ve got the kicks to match your unique energy. What's your move?
• •Headline: India's Choice for Athleisure. Quality You Can Trust. Body: Millions of Indians choose Campus for a reason. We blend cutting-edge design with lasting comfort, all at a price that makes sense. Experience the best, made for you.
• •Headline: For Her: Unleash Your Stride. Body: Designed for the unstoppable woman. Our latest collection for women blends bold fashion with ultimate comfort. Step out, stand tall, and #YouGOGirl!