Brand Tone

Professional, insightful, authoritative, approachable, and authentic.

Brand Values

• •Authenticity and Candor
• •Actionable Insights
• •Professionalism and Quality
• •Expertise
• •Collaboration

Best Practices

• •Lead with Professionalism, Support with Authenticity
• •Focus on Actionable Outcomes
• •Leverage Social Proof
• •Speak the Client's Language
• •Maintain Visual and Verbal Consistency

Social Perception

Campus Insights is perceived as a valuable, reliable, fast, and skilled partner delivering insightful, actionable recommendations. They are recognized for their unique ability to tap into and understand the youth market, with credibility bolstered by the Harvard Student Agencies acquisition. They are seen as an innovative and successful firm that evolved from an entrepreneurial startup.

Copy Examples

• •Unlock Gen Z. We deliver the authentic, actionable insights you need to win over the next generation of consumers.
• •Is your product truly resonating with Gen Z? Assumptions can be costly. Our peer-to-peer research methodology uncovers the candid feedback that traditional methods miss, turning authentic conversations into your competitive advantage. Discover what your Gen Z customers are *really* thinking. #MarketResearch #GenZ #UserExperience #ConsumerInsights
• •A direct line to your Gen Z users
• •Stop guessing what Gen Z wants. We'll ask them for you. Campus Insights connects you with your target audience for brutally honest feedback. Swipe up to learn how our student researchers get the real story.
• •Campus Insights: Authentic Feedback. Actionable Growth.