Brand Tone

Enthusiastic & Spirited, Promotional & Direct, Community-Focused (Collegiate), Informative

Brand Values

• •Authenticity: Emphasizing "Officially Licensed Collegiate Headwear."
• •School Pride & Fan Identity: Providing products that allow individuals to showcase their affiliation and support for their colleges/universities.
• •Selection & Variety: Aiming to offer a range of hats for different universities.
• •Accessibility/Deals: Regularly promoting offers like free shipping and discounts.

Best Practices

• •Speak the Language of the Fan: Incorporate terms, traditions, and spirited language that resonates with college students, alumni, and sports enthusiasts (e.g., "rivalry week," "homecoming," "bleed [school color]").
• •Emphasize Authenticity and Official Licensing: Consistently highlight that products are officially licensed. This builds trust and appeals to consumers seeking genuine merchandise.
• •Foster a Sense of Belonging: Use copy that makes fans feel part of a larger community (e.g., "Join the [Mascot] nation," "Your fellow fans are gearing up!").
• •Maintain an Energetic and Positive Voice: College spirit is inherently enthusiastic. The copy should reflect this energy through positive framing and spirited calls to action.
• •Align with Key Collegiate Moments: If active, create content around relevant times of the year like graduation, the start of sports seasons, academic achievements, or major university events to enhance relevance and connection.

Social Perception

Historically: CampusHats was likely perceived by its target audience as a specialized online retailer for college and university hats, a place to find officially licensed gear to show school spirit. Currently: As an independent brand, CampusHats has a minimal to non-existent social perception due to its inactivity and the redirection of its website to Lids.com. Users encountering the domain today would perceive it as part of Lids. The legacy perception is that of a former niche retailer. Its current "perception" is effectively merged with or superseded by Lids.com.

Copy Examples

• •GAME DAY ESSENTIALS! 🧢 Your school, your colors, your pride! Find the freshest officially licensed [University Name] hats right here. Don't just support your team, wear your spirit! Shop now via the link in bio! #CampusHats #[UniversityMascot] #CollegeSpirit #NCAAGear
• •NEW DROPS! 🎓 Official [University Name] Headwear Just Landed!
• •Your Headquarters for Collegiate Headwear! Authentic. Spirited. CampusHats. (With a note: "Now part of Lids.com")
• •Rep Your Roots! Whether you're an alum, student, or die-hard fan, CampusHats has the official gear to prove it. Get 15% off all [Conference Name] hats this week only! Fuel your fandom. #CampusPride #CollegeHats
• •Show your true colors with this officially licensed [University Name] [Hat Style] by CampusHats. Crafted for comfort and designed to display your allegiance, it's the ultimate accessory for game days, campus life, and beyond.