Brand Tone

Authentic and Passionate, Community-Focused and Friendly, Craftsman-like and Knowledgeable, Adventurous and Inspirational, Helpful and Educational

Brand Values

• •Quality Craftsmanship
• •Community
• •Connection with the Outdoors
• •Family
• •Functionality and Multifunctionality
• •Customer Focus and Collaboration
• •Authenticity and Passion

Best Practices

• •Prioritize Authentic Storytelling: Share the "why" behind Campovans – the family history, the passion for carpentry, and the love for the van life. Weave in customer stories and experiences to reinforce community and adventure.
• •Emphasize Craftsmanship and Quality: Consistently use language that reflects precision, skill, durability, and attention to detail. Highlight the founders' carpentry background as a mark of quality.
• •Maintain a Friendly, Approachable Voice: Even when discussing technical details, keep the language accessible and inviting. Address the audience directly and foster a sense of conversation, as if talking to a fellow enthusiast.
• •Showcase Community and Connection: Actively engage with your audience on social media. Feature user-generated content (with permission). Frame your products and services as enablers of shared experiences and outdoor connections.
• •Be Genuinely Helpful and Passionate: Let the enthusiasm for van life and helping others achieve their van dreams shine through in all communications. Offer valuable insights, tips, and support, reinforcing your position as knowledgeable and passionate experts.

Social Perception

Positive Customer Experiences, Trusted Experts, Family-Run Appeal, Innovative and Problem Solvers, Community Contributor, Responsive, Focus on Simplicity and Functionality (for some builds)

Copy Examples

• •Headline: Handcrafted for Your Horizon. Body: At Campovans, we pour 35 years of carpentry passion into every adventure wagon. We're not just building vans; we're building your escape hatch to freedom, tailored by our family for yours. Let's design your dream, together.
• •Headline: More Than a Van. It's Your Story, Unfolding. Body: People, community, and the great outdoors – that's the heart of Campovans. We build reliable, multifunctional vans so you can write new chapters, explore further, and connect deeper. What story will your Campo van tell?
• •Headline: Got a Vision? We've Got the Expertise. Body: From wild custom ideas sketched on a napkin to intricate systems for off-grid living, our team of van artists thrives on bringing your unique adventure vehicle to life. Quality craftsmanship is our promise, your journey is our inspiration.
• •Headline: Join the Campovans Family. Adventure Awaits. Body: We started Campovans to share our love for the road and the wild. Whether you're a seasoned van lifer or just dreaming of the lifestyle, we're here to help with high-quality builds, smart accessories, and a supportive community. Let's get you out there.
• •Headline: Built for Memories. Designed for Life. Body: Your Campovan is more than a vehicle; it’s a partner in adventure, a space for connection, and a testament to quality that lasts. From weekend getaways to extended explorations, experience the difference passion and craftsmanship make.