Brand Tone

Professional and Expert, Caring and Empathetic, Trustworthy and Reliable, Innovative

Brand Values

• •Health and Nutrition
• •Quality and Safety
• •Innovation
• •Care and Dignity (Well-being)
• •Accessibility/Proximity
• •Tradition/Naturalness

Best Practices

• •Emphasize Patient Well-being: Always frame product benefits in terms of how they improve the patient's quality of life, comfort, safety, and enjoyment. Use empathetic and respectful language.
• •Highlight Expertise and Scientific Basis: Reference the development with healthcare professionals, nutritional science, and suitability for specific medical conditions (like dysphagia) to build trust and convey professionalism.
• •Use Clear, Accessible Language: While the products are for specialized needs, the copy (especially for end-users or family caregivers browsing the online store) should be easy to understand, avoiding overly technical jargon where possible, or explaining it simply.
• •Maintain a Connection to Campofrío's Heritage: Subtly leverage the trust and familiarity of the Campofrío master brand, particularly regarding natural ingredients, traditional flavors, and quality.
• •Focus on Solutions and Support: Position the brand not just as a product seller, but as a provider of solutions and a supportive partner for both healthcare professionals and individuals needing specialized nutrition.

Social Perception

Specialized Solution Provider, Trusted (Leveraging Campofrío Master Brand), Focused on Vulnerable Populations, Innovative in its Field, Professional/Clinical

Copy Examples

• •Headline: Rediscover the Joy of Mealtimes, Safely. Body: At Campofrío Health Care, we understand the challenges of dysphagia. Our expertly crafted, texture-modified meals and hydrating solutions bring back the pleasure of eating with delicious, natural ingredients. Because everyone deserves to enjoy their food with dignity and confidence.
• •Headline: Nutrition You Can Trust, Tailored for Health. Body: Campofrío Health Care offers a complete range of oral nutrition solutions, developed with healthcare professionals for hospital and home care. Our commitment to quality ingredients and precise formulations supports recovery and well-being.
• •Headline: Innovative Care in Every Bite. Body: We blend culinary tradition with nutritional science. Campofrío Health Care provides appealing, easy-to-swallow options that ensure safety and optimal nourishment for those with specific dietary needs. Explore our range, from revitalizing broths to satisfying purees.
• •Headline: Supporting Health Professionals, Nourishing Patients. Body: Campofrío Health Care is your partner in specialized nutrition. Our products are designed to facilitate safe and effective dietary management for patients with chewing and swallowing difficulties, ensuring they receive the balanced nutrition they need with flavors they'll love.
• •Headline: The Comfort of Home-Style Cooking, Designed for Specialized Care. Body: Drawing on Campofrío's heritage of flavor, our Health Care line offers delicious, natural, and texture-modified foods. We make mealtimes easier and more enjoyable for those in geriatric and hospital care, with the quality and safety you expect.