Brand Tone

Enthusiastic & Passionate, Helpful & Customer-Oriented, Quality-Conscious & Confident, Practical & Solution-Oriented, Modern & Chic

Brand Values

• •Quality & Durability
• •Innovation & Practicality
• •Customer Focus & Support
• •Passion for Camping/Van Life
• •Regional Connection & European Production
• •Flexibility & Freedom

Best Practices

• •Emphasize Benefits Over Features: While mentioning high-quality materials (feature), focus on what it means for the customer (benefit): "Seawater-resistant anodized aluminum (feature) means your table will withstand years of adventures, worry-free (benefit)."
• •Use Enthusiastic and Inclusive Language: Incorporate words that convey passion for the camping/boating lifestyle, such as "adventure," "freedom," "explore," "journey." Address the community directly ("Fellow adventurers," "Pioneers").
• •Highlight Quality and Origin (Subtly): Reinforce trust by mentioning European craftsmanship or high-quality materials where relevant, tying it to durability and reliability.
• •Maintain a Helpful and Approachable Voice: Even when being confident about product superiority, ensure the tone remains helpful and focused on solving customer problems. Encourage interaction and offer support.
• •Show, Don't Just Tell, with Visuals and User Stories: Complement copy with strong visuals (as they do on Instagram) and encourage user-generated content. Referencing real-life applications and customer experiences in copy can make it more relatable and authentic.

Social Perception

Positive, Reliable & Good Quality, Specialized & Expert, Helpful Customer Service, Premium Product, Innovative

Copy Examples

• •Headline: Maximize Your Adventure, Not Your Footprint. Body: Tired of cramped spaces in your camper or boat? The original Lagun Table System swivels, adjusts, and stows away in seconds, giving you back your freedom. Crafted from high-quality, seawater-resistant aluminum, it’s the flexible, durable heart of any great journey. Explore smarter, live larger. #CampingPioneers #LagunTable #VanLifeFreedom
• •Headline: Quality You Can Feel. Adventures You’ll Never Forget. Body: At CAMPING-PIONEERS, we’re passionate about gear that lasts. That’s why our iconic Lagun Table is engineered in Europe for ultimate stability and versatility. Don’t settle for imitations – invest in the original and transform your mobile living space. Your perfect adventure deserves pioneering quality.
• •Headline: Your Space, Your Rules. The Lagun Table Adapts. Body: Breakfast nook, mobile office, or games central – the Lagun Table by CAMPING-PIONEERS redefines flexibility. Easy to install and even easier to love, it’s the game-changing addition to any RV, van, or boat. What will you do with all that extra room? Share your #LagunSetup!
• •Headline: Style Meets Strength: Introducing the Lagun Black Edition. Body: Elevate your interior with the sleek, powder-coated Lagun Table Black Edition. All the legendary flexibility and robust quality of the original, now with an even more sophisticated look. Because your mobile haven should be as stylish as it is practical. Pioneer the new look of adventure.
• •Headline: From Our Camp to Yours: Passionately Crafted Solutions. Body: We don't just sell camping gear; we live the adventure! CAMPING-PIONEERS brings you innovative, European-made products like the Lagun Table, born from a love for the open road and clever design. Got a question? Our team of fellow enthusiasts is here to help!