Brand Tone

adventurous, passionate, and friendly

Brand Values

• •Passion for Adventure and Freedom
• •Commitment to Quality
• •Authenticity and Personal Connection
• •Community Focus

Best Practices

• •Lead with the Lifestyle: Always connect the coffee to the experience of travel, freedom, and adventure. The coffee is not just a product; it's a part of a desirable lifestyle.
• •Tell a Story in Every Post: Whether it’s about the origin of the beans, the founders' latest trip, or a customer's adventure, storytelling reinforces the brand's authentic and personal nature.
• •Use "You" and "We" Language: Maintain a friendly, conversational tone by directly addressing the customer ("your next adventure") and speaking from a personal perspective ("the coffee we love").
• •Incorporate User-Generated Content: Actively encourage and share photos from customers enjoying their coffee on their travels. This builds community and validates the brand's adventurous identity.
• •Maintain Visual Consistency: Ensure that imagery across all platforms reflects the core values—scenic landscapes, campervans, outdoor activities, and beautifully brewed coffee. This visual language is just as important as the written copy.

Social Perception

The public and customers perceive Campervan Coffee very positively. The brand is seen as a high-quality, reliable roaster that successfully combines a love for coffee with an appealing, adventurous lifestyle.

Copy Examples

• •Fuel for the fire within. Our single-origin roast is the perfect companion for chilly mornings and grand adventures. What’s your next destination? #CampervanCoffee #SeekAdventure #SpecialtyCoffee
• •Life is a journey. Make sure you have great coffee. We roast specialty-grade beans for adventurers, dreamers, and road-trippers. [Shop Now]
• •Planning your next escape? Don't forget the essentials. Our coffee is roasted for those who live for the sunrise hike and the scenic route. Elevate your brewing experience, wherever the road takes you. #RoadTrip #CampingEssentials
• •Introducing 'The Trailblazer Blend.' With notes of rich cocoa and a hint of wild berry, this medium roast is as bold as your next adventure. Sourced from the high-altitude farms of Guatemala, it’s a taste of freedom in every cup. Perfect for your french press as you watch the sunrise.
• •Ready for your next adventure? (We’ve got the coffee)