Brand Tone

Warm and Appreciative, Artistic and Thoughtful, Personal and Connecting, Ethical and Conscious, Professional yet Approachable

Brand Values

• •Gratitude
• •People and Relationships First
• •Sustainability and Environmental Responsibility
• •Artisanship and Quality
• •Community Support
• •Meaningful Giving
• •Honesty and Compassion

Best Practices

• •Lead with Gratitude: Start communications, where appropriate, with an expression of thanks or appreciation. This aligns directly with a core brand value.
• •Emphasize the "Why": Don't just describe what you offer; explain the meaning and intention behind it – the desire to connect, celebrate, and show care.
• •Use Sensory and Evocative Language: Describe the beauty, textures, and feelings associated with flowers and artisan goods to tap into the artistic and thoughtful aspects of the brand.
• •Highlight Local and Ethical Sourcing: Consistently mention the origin of your products (local farms, small artisans) and your sustainable practices to reinforce these key values.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking to a friend or a valued member of your community. Be warm, open, and genuine in your interactions.

Social Perception

High-Quality and Beautiful Products, Creative and Talented, Excellent Customer Service, Ethical and Trustworthy, Personalized and Thoughtful, A Go-To for Special Occasions

Copy Examples

• •Embrace the fleeting beauty of [Season] with our new [Bouquet Name] arrangement. Hand-selected local blooms, artfully designed to bring warmth and nature's artistry into your home. Because every day deserves a touch of gratitude. #CampanulaDesign #SeasonalFlowers #SeattleFlorist
• •Your love story is unique, and your wedding flowers should be too. At Campanula Design Studio, we listen with our hearts to craft bespoke floral designs that reflect your journey and celebrate your special day with natural elegance and thoughtful detail. Let's create something beautiful together. #SeattleWeddings #ArtfulFlorals #GratitudeInBloom
• •More than just a gift, it's a gesture of connection. Our curated gift baskets, filled with locally sourced artisan treasures and handcrafted with care, are designed to convey your deepest sentiments. Tell us your story, and we'll help you share it. #ThoughtfulGifting #SeattleMade #CampanulaGifts
• •Rooted in gratitude for the earth, we choose sustainability in every stem. Our commitment to locally sourced, seasonal flowers and eco-friendly practices means your beautiful arrangements also nurture our planet. #SustainableFloristry #FoamFree #LocalLove #SeattleFlowers
• •From a single perfect bloom to a grand celebration, we believe in the power of flowers and thoughtful gifts to connect us. At Campanula Design Studio, every creation is infused with gratitude and a passion for bringing people together in meaningful ways. #PeopleFirst #ArtisanFlorist #SeattleCommunity