Brand Tone

Passionate & Enthusiastic, Quality-Focused & Craft-Oriented, Community-Centric & Friendly, Immersive & Thematic, Professional & Established

Brand Values

• •Quality Craftsmanship
• •Enhancing Game Immersion
• •Passion for Gaming
• •Community Connection
• •Artistic Design & Creativity

Best Practices

• •Speak Gamer to Gamer: Use language that resonates with the TTRPG and board game community. Reference common gaming experiences, tropes (in a loving way), and the joy of the hobby.
• •Highlight Quality and Tactility: Emphasize the feel, weight, sound, and detailed craftsmanship of the metal coins. Use descriptive words that appeal to the senses.
• •Focus on Immersion and Storytelling: Connect the products directly to how they enhance the gaming experience, making stories more vivid and triumphs more rewarding.
• •Maintain Enthusiasm and Passion: Let the genuine love for gaming shine through in the copy. Be excited about new designs, game integrations, and community creations.
• •Showcase Artistry and Thematic Detail: Mention the design process, the artists involved (where appropriate), and how coin designs tie into specific game worlds or fantasy themes.

Social Perception

Positive, High-Quality Provider, Enhances Gameplay, Trusted & Respected, Worth the Investment

Copy Examples

• •Headline: Feel the Adventure. Body: Don't just tell the story, live it. Our meticulously crafted metal coins bring a new weight to your every quest and treasure won. Make your legend tangible.
• •Headline: Forge Your Saga with Real Metal. Body: From the bustling marketplace to the dragon's hoard, Campaign Coins offers the ultimate upgrade for immersive tabletop gaming. Every clink a reminder of the epic journey.
• •Headline: More Than Just Currency. It's Immersion. Body: As gamers ourselves, we know the power of detail. Our coins are designed by artists passionate about worlds of fantasy, ensuring every piece feels authentic to your adventure.
• •Headline: Level Up Your Game Night. Body: Hear the satisfying thud of real metal, feel the intricate designs. Campaign Coins: because your epic tales deserve legendary treasure. What will your party discover next?
• •Headline: The Original Treasure, Built to Last. Body: Since 2007, we've been crafting high-quality metal coins to enhance your campaigns. Trust the hoard chosen by adventurers worldwide. Explore our collections.