Brand Tone

Poetic, Authentic, and Playful

Brand Values

• •Creativity & Singularity
• •Eco-Responsibility & Quality
• •Ethical Manufacturing
• •Childlike Wonder

Best Practices

• •Lead with Storytelling: Always frame products and collections within a narrative. Use the character of Célestin the rabbit or evoke themes of adventure, dreams, and childhood memories to maintain the poetic tone.
• •Emphasize the 'Why' Behind the 'What': Don't just say a garment is 'eco-responsible.' Explain *why* it matters: 'Because we care about their sensitive skin and our beautiful planet.' This reinforces the brand's authentic commitment to its values.
• •Use a 'Playful-Poetic' Lexicon: Incorporate words like 'rêveriiie' (dream), 'aventure' (adventure), 'malicieux' (mischievous), 'trésor' (treasure), and 'imagination.' Keep the language light, positive, and slightly whimsical.
• •Highlight the Founder's Touch: Regularly connect the brand back to its creator, Camille. Phrases like 'From Camille's sketchbook to their closet' or 'A passion I've had since I was 10' make the brand feel personal and trustworthy.
• •Be Transparent and Specific: When discussing values like sustainability and local manufacturing, provide concrete details. Instead of 'ethically made,' specify 'Designed in our Paris workshop, crafted in France and Portugal.' This specificity builds credibility and reinforces authenticity.

Social Perception

A high-quality, artisanal, and charming children's brand, perceived as creator-led, premium, responsible, artistic, and fun.

Copy Examples

• •Célestin the rabbit has returned from his latest adventure, with pockets full of sunshine and stories to tell! ✨ Our new collection, 'Soleil & Sorbets,' is here. Each piece is a memory of a sweet summer day, woven from the softest eco-responsible cotton. Ready to dress their next great adventure? #Camilleriiie #HabillonsLaRêveriiie #KidsFashion #MadeInFrance
• •The Malo shirt isn't just a shirt; it's a map for treasure hunts and a uniform for little adventurers. Designed in our Parisian atelier from light, breathable seersucker cotton, it
• •social_perception
• •A high-quality, artisanal, and charming children's brand, perceived as creator-led, premium, responsible, artistic, and fun.
• •values
• •Creativity & Singularity
• •Eco-Responsibility & Quality
• •Ethical Manufacturing
• •Childlike Wonder