Tono de Marca

Passionate, Intellectual, and Principled

Valores de Marca

• •Authenticity & Honesty
• •Sustainability & Environmentalism
• •Female Empowerment
• •Curiosity & Exploration
• •Courage & Independence

Mejores Prácticas

• •Lead with Passion, Support with Intellect: Always start from a place of genuine passion for the subject. Use storytelling and emotive language, then back it up with well-researched facts and the "why" behind the movement, reflecting her PhD background.
• •Champion the "Outsider": Frame the narrative around the people who are challenging the status quo. Use words like "trailblazers," "visionaries," "rebels," and "pioneers" to reinforce the brand's focus on courageous individuals.
• •Integrate Your Principles: Don't just state your values show them. Consistently mention the sustainable travel methods (train, bike), the focus on organic and biodynamic practices, and the importance of female representation in all content.
• •Use Direct and Honest Language: The title "We Don't Want Any Crap in Our Wine" sets a precedent. Maintain this direct, no-nonsense approach. Avoid overly technical jargon, but don't shy away from strong, principled statements.
• •Maintain a High-Quality Aesthetic: The brand's perception is enhanced by beautiful, high-quality photography that captures the "soul" of the places and people featured. All visual content should be professional, authentic, and aligned with the natural, earthy feel of the brand.

Percepción Social

Camilla Gjerde is perceived as a credible and respected authority within the natural wine community. She is seen not just as a writer, but as a dedicated researcher and storyteller with a unique and important perspective. The public views her as an inspiring figure who practices what she preaches (e.g., sustainable travel). Her work is considered a valuable contribution to wine literature, filling a gap by focusing on underrepresented voices (women) and pressing issues (climate change). The perception is that of a premium, niche author whose brand is built on integrity and passion.

Ejemplos de Copy

• •It began with a question: How can the world of wine be part of the solution? I traveled by train and bike across Europe to find the answer. Meet the visionaries, the rebels, the Natural Trailblazers who are crafting a low-carbon future, one bottle at a time. My new book is now available. Link in bio to discover their stories.
• •More than just wine. It’s a movement. Discover the stories of the passionate women and climate visionaries shaping the future of natural wine. Dive into the books that go behind the bottle.
• •Subject: Forget Everything You Know About Wine Books. This isn't a list of tasting notes. It's a journey into the heart of the natural wine revolution. We're talking to the outsiders, the ones who defy convention to create something real. If you believe in wine with a soul, these stories are for you.
• •Tired of the same old wine stories? So was I. That's why I wrote 'We Don't Want Any Crap in Our Wine.' It's an honest look at the badass women leading the natural wine scene. For those who care about what's in their glass and the story behind it. Shop now.
• •This is more than just a vineyard. It's a statement. It's a belief that wine can be honest, sustainable, and powerful. Read the stories of the women who are making it happen.