Brand Tone

Curated & Thoughtful, Warm & Inviting, Aspirational yet Accessible, Authentic & Passionate, Understated & Elegant

Brand Values

• •Quality & Craftsmanship
• •Thoughtful Curation
• •Good Design
• •Customer Experience
• •Eclectic & Unique Offerings
• •Community & Connection
• •Supporting Independent Designers

Best Practices

• •Emphasize 'Curated' and 'Thoughtful': Use words like 'selected,' 'handpicked,' 'considered,' 'intentional,' and 'purposeful' to describe the products and the brand's approach.
• •Focus on Quality and Durability: Highlight craftsmanship, lasting style, and items 'built to last,' rather than fast fashion or trends.
• •Maintain a Warm and Personal Voice: Even when aspirational, ensure the language feels approachable, friendly, and human. Share stories about designers or the inspiration behind items.
• •Connect to the Brand Story and Values: Weave in elements of the brand's origin (Brussels sprouts factory, California ease, Australian roots, global influences) and core beliefs (good design sparks joy and serves a function) where relevant.
• •Keep it Elegant and Understated: Avoid overly salesy, loud, or hyperbolic language. Let the quality and design of the products speak for themselves, supported by clear, concise, and evocative descriptions.

Social Perception

Trusted Curator, Local Gem & Destination, Positive Shopping Environment, Aspirational Lifestyle, More Than Just a Store

Copy Examples

• •Instagram Post (New Arrival - Dress): Meet the dress that understands your every day. Effortless silhouette, timeless design, and crafted to move with you. Discover new season arrivals, thoughtfully chosen for enduring style. #CameronMarks #IndependentDesigner #SantaCruzStyle #BuiltToLast
• •Website Banner (Homepage): Curated for Life. Beautiful things, built to last. Explore pieces with purpose and style that works hard, chosen with both the eye and the everyday in mind. [Shop New Arrivals]
• •Email Newsletter Subject (Seasonal Collection): Inspired Finds: Refresh Your Space & Wardrobe with Our Latest Curation (Body Snippet): Step into the new season with pieces that speak to a life well-lived. From sun-drenched California ease to globally inspired designs, our latest collection is a testament to craftsmanship and joyful discovery. Explore what's new at Cameron Marks.
• •Product Description (Ceramic Mug): More than just a mug, it's a morning ritual. Handcrafted by [Designer Name], this piece blends everyday function with an artist's touch. Start your day with good design that sparks joy. #CameronMarksHome #ArtisanMade #ThoughtfulGifts
• •About Us Snippet for Social Media: It began in a former Brussels sprouts factory with a simple mission: find beautiful things that last. At Cameron Marks, we blend California ease with global influences, curating fashion, home, and apothecary from independent designers we love. Discover objects that speak for themselves. Visit us in Santa Cruz or online. #CameronMarks #OurStory #CuratedLiving