Brand Tone

Approachable, Friendly, Knowledgeable, Passionate, Trustworthy, Reliable, Value-Oriented, and Community-Focused

Brand Values

• •Customer-Centricity/Strong Customer Relationships
• •Humanity in Business
• •Passion for Photography
• •Trust and Integrity
• •Value and Accessibility
• •Sustainability
• •Valuing Smallness

Best Practices

• •Be Human and Relatable: Use "we" and "you." Share your team's passion for photography. Avoid overly corporate jargon. Focus on building a connection, as highlighted in their values.
• •Emphasize Trust and Transparency: Clearly communicate product conditions, warranty details, and return policies. Use actual photos of products. Be honest and straightforward in all communications.
• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're knowledgeable, offer helpful tips, buying guides, or insights into different types of gear. Let your passion for photography shine through authentic content.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email newsletters, and customer service interactions is aligned. Whether it's a product description or a Facebook reply, it should sound like it's coming from the same friendly, knowledgeable source.
• •Listen and Engage: Actively monitor customer feedback, reviews, and social media comments. Respond empathetically and helpfully, reinforcing the brand's commitment to customer satisfaction and continuous improvement.

Social Perception

Generally Positive, Reputable Seller, Good Alternative to Other Large Retailers, Appreciation for "Actual Item" Photos, Connection to Roberts Camera is a Plus

Copy Examples

• •Headline: Find Your Focus, Not Your Financial Limit. Body: Passionate about photography? So are we! At UsedPhotoPro, discover expertly inspected, pre-loved cameras and lenses that bring your vision to life without breaking the bank. Real gear, real photos, real warranty.
• •Headline: Give Gear a Second Shot. Get Unbeatable Value. Body: Why buy new when proven quality awaits? We're photographers too, and we believe everyone deserves access to great equipment. Explore our huge selection of used cameras and lenses, all backed by our industry-leading warranty.
• •Headline: More Than a Store, We're Your Photo Friends. Body: With 60+ years of experience (thanks to our family at Roberts Camera!), we're here to help you find the perfect used gear. Got questions? Need advice? We're just a call or click away. Let's talk photography!
• •Headline: Your Vision, Our Gear, Planet-Friendly. Body: Choose UsedPhotoPro and not only save money but also support a more sustainable way to gear up. We give quality cameras and lenses a new life, so you can capture the beauty of our world, responsibly.
• •Headline: What You See is What You Get (And It's Awesome). Body: Tired of stock photos? We show you the *actual* used camera or lens you're buying. Plus, with our rigorous inspection and a 180-day warranty, you can shop with total confidence.