Brand Tone

Informative & Knowledgeable, Reassuring & Trustworthy, Customer-Centric & Friendly, Professional & Established, Benefit-Oriented

Brand Values

• •Safety
• •Quality & Durability
• •Customer Satisfaction & Support
• •Ease of Use & Practicality
• •American Made
• •Innovation
• •Horse Welfare

Best Practices

• •Prioritize "Safety" in Messaging: Continuously reinforce the safety aspects of the fencing. Use phrases like "peace of mind," "protect your horses," and "prevent injury." This aligns with the core brand value and customer priority.
• •Maintain an Informative and Expert Voice: Provide clear, factual information about the product's materials, benefits, and installation. Reference the company's long experience in the field to build authority and trust.
• •Emphasize Durability and Low Maintenance: Highlight the long-term value and convenience of Cameo fencing. Use terms like "long-lasting," "UV-stabilized," "minimal upkeep," and "stands the test of time."
• •Incorporate a Friendly and Approachable Style: While professional, ensure the language is welcoming and customer-focused. Encourage interaction and position the company as a helpful partner for horse owners. Personal touches, like mentioning the family aspect or Nancy Parrish's availability, can enhance this.
• •Show, Don't Just Tell, with Testimonials and Visuals: Integrate customer success stories, images, and videos into marketing materials. This provides social proof and visually reinforces the benefits of safety, aesthetics, and happy horses, aligning with the established positive social perception.

Social Perception

Highly Positive, Trusted for Safety, Good Investment, Helpful and Personal Service, Aesthetic Appeal

Copy Examples

• •Headline: Secure Your Peace of Mind: The Cameo™ Safe Horse Fence. Body: For over 30 years, Cameo Fencing has been the trusted choice for horse owners seeking the ultimate in safety and durability. Our polymer-coated steel fencing flexes to prevent injury, stands up to the elements, and keeps your equine companions safe and sound. Invest in their safety, invest in Cameo.
• •Headline: Ride More, Repair Less. That’s the Cameo Promise. Body: Tired of constant fence maintenance? Cameo’s™ UV-stabilized monofilament fencing is built to last 10-15 years with minimal upkeep. Easy to install and incredibly durable, it means less time mending fences and more time enjoying your horses. Discover the low-maintenance difference.
• •Headline: Decades of Expertise, Generations of Safe Horses. Body: Cameo™ Fence LLC isn't just a company; it's a family legacy rooted in a love for horses. Our American-made fencing solutions are the result of continuous innovation and a commitment to unparalleled safety and quality. Let our experience protect your passion.
• •Headline: Visible. Flexible. Incredibly Strong. Unmistakably Cameo™. Body: Our signature white line fencing offers superior visibility for your horses, day or night. With a 1200lb breaking strength per line and unique flexibility, Cameo™ fencing absorbs impact, preventing dangerous "cheese-cutter" injuries common with traditional wire. Choose smart, safe containment.
• •Headline: Have Questions About Horse Fencing? We’re Here to Help. Body: Planning your pasture can be complex. At Cameo Fencing, we offer more than just top-quality products; we provide personalized support backed by decades of expertise. Contact Nancy and the team today for guidance on creating the perfect, safe enclosure for your horses.