Brand Tone

Irreverent, Humorous, and Confident. The predominant tone is one of playful, adult humor. The brand is not afraid to be provocative and uses its name as a primary marketing tool. This is balanced with a confident and professional presentation of their actual services, creating a unique and memorable brand personality. They are "in on the joke" and invite their customers to be as well.

Brand Values

• •Humor and Boldness
• •Reliability and Professionalism
• •Community Engagement
• •Customer Experience

Best Practices

• •Embrace the Double Entendre
• •Balance Humor with Professionalism
• •Let the Merchandise Speak
• •Engage with the Audience's Humor
• •Keep it Local and Relatable

Social Perception

The public perception of Camel Towing and Sales is largely positive and centered around the humor of its name. Online discussions and the prevalence of their merchandise suggest that people find the brand amusing and memorable. The brand is often cited as a prime example of committing to a humorous business name. The company has successfully turned a potentially controversial name into a viral marketing asset, with merchandise being a significant part of its brand recognition. There is little to no evidence of significant negative perception; instead, the audience appears to appreciate the joke.

Copy Examples

• •Wedged in a way you didn't plan? Don't get your day in a twist. Our team is ready to pull you out of any tight spot. Call Camel Towing, we've got the muscle to get it done. #CamelTowing #WhenItsWedgedInTight
• •(Sound of a winch pulling) Announcer: 'When you're in a situation that's a little...awkward... you need a team that's not afraid to get in there and help. For all your light, medium, and heavy-duty needs, call Camel Towing. We'll pull it out, no questions asked. Find us at cameltowingsales.ca.'
• •Camel Towing: The only professional you want to call when you're stuck in a tight spot.
• •Stuck? Call The Best. | Camel Towing & Sales | 24/7 Service. Professional, fast, and ready for anything. We handle the tightest spots. Get a quote now!
• •Your car shouldn't be in that position. --> We can help. --> Camel Towing --> We get it out. #TowingLife #Saskatchewan #Funny #CarTrouble