Brand Tone

Warm, Aspirational, and Passionate

Brand Values

• •Originality and Uniqueness
• •Conscious Consumption
• •Emotional Connection to Home
• •Creativity and Self-Expression

Best Practices

• •Lead with Emotion, Support with Detail
• •Speak Like a Passionate Friend
• •Emphasize the 'Why' Over the 'What'
• •Use Sensory and Storytelling Language
• •Maintain Visual and Verbal Consistency

Social Perception

Aesthetically Pleasing, Source of Unique Finds, Trustworthy (within its niche)

Copy Examples

• •More than a vase, it's a piece of a story. Crafted by hand, each curve and subtle imperfection tells of a slow, thoughtful process. Ready to hold your favorite blooms and become the quiet centerpiece of your room. Where would you place it? 🤎 #CamelitaDecor #HechoAMano #HogarConAlma
• •Your Home, Your Story. Discover unique, handcrafted decor that brings your space to life. We believe the best homes are a reflection of you. Let's create yours together.
• •The Whimsical Mushroom Cocktail Glass - Ready to add a touch of playful magic to your evenings? Our Mushroom Cocktail Glasses are crafted for memorable toasts and enchanting conversations. Each glass is a conversation starter, perfect for your signature cocktail or as a unique gift for the person who has everything. Bring a little wonder to your bar cart.
• •✨ Inside: Pieces that make a house a home.
• •That feeling when you find decor that's *actually* you. Your space deserves to be as unique as you are. ✨ #HomeDecor #UniqueFinds #AestheticHome #CamelitaDecor