Brand Tone

Informative & Knowledgeable, Reliable & Trustworthy, Friendly & Approachable, Practical & Solution-Oriented

Brand Values

• •Quality & Reliability
• •Customer Comfort & Experience
• •Support & Expertise
• •Innovation & Development
• •Accessibility & Convenience

Best Practices

• •Prioritize Clarity and Information: Always aim to be clear, concise, and informative. Your audience values practical information and expertise. Avoid overly technical jargon where simpler terms suffice, but don't shy away from specifics that demonstrate knowledge.
• •Emphasize Solutions and Benefits: Focus on how your products solve problems or enhance the customer's travel experience (e.g., "create outdoor comfort," "travel with confidence," "simplify your setup").
• •Maintain a Helpful and Supportive Voice: Write as if you are a knowledgeable friend offering trusted advice. Use welcoming language and show understanding of the RV lifestyle.
• •Reinforce Reliability and Quality: Subtly weave in messages about the durability, quality, and trustworthiness of Camec products and the brand's long-standing reputation.
• •Be Authentic to the RV Community: Use language and address pain points that resonate with caravan and motorhome owners. Show that you understand their needs and passions, from the desire for freedom to the importance of practical, reliable gear.

Social Perception

Established & Reputable, Go-To Source, Generally Positive Product Experience, Helpful Resource, Community-Oriented

Copy Examples

• •Headline: Adventure-Proof Your Journey. Reliable Gear for Every Kiwi Escape. Body: From rugged coastlines to serene lakesides, trust Camec to equip your RV for unforgettable New Zealand adventures. We provide high-quality, durable parts and accessories, so you can focus on making memories, not worrying about your gear. Explore our range and travel with confidence. Call to Action: Shop Now & Explore Freely!
• •Headline: Your Home on the Road, Elevated. Body: At Camec, we believe every journey should feel comfortable and familiar. That’s why we offer an extensive selection of RV and caravan accessories designed to bring the comforts of home to wherever you roam in Aotearoa. From innovative kitchen solutions to cozy sleeping essentials, find everything you need for your ultimate mobile sanctuary. Call to Action: Discover Outdoor Comfort.
• •Headline: Expert Advice, Effortless Adventures. Body: New to the RV lifestyle or a seasoned traveller looking for an upgrade? The Camec Knowledge Centre is your go-to resource for practical tips, easy-to-follow guides, and the latest product insights. We're here to help you get the most out of every trip. Call to Action: Learn More & Travel Smarter.
• •Headline: Quality You Can Trust, Mile After Mile. Body: For over 50 years, Camec has been dedicated to providing the RV community with reliable, top-tier products. We carefully select and develop our range to ensure your travels are safe, comfortable, and worry-free. Because peace of mind is the ultimate travel accessory. Call to Action: View Our Trusted Range.
• •Headline: Unlock Convenience: The Camec One Key System. Body: Tired of juggling multiple keys for your caravan doors, hatches, and vents? Simplify your setup with the innovative Camec One Key System. One key, total access, more time enjoying your adventure. Easy to install, even easier to use. Call to Action: Upgrade to One Key Today!