Brand Tone

Elegant & Refined, Traditional & Heritage-Focused, Quality-Conscious & Assuring, Helpful & Customer-Oriented (Online), Slightly Formal but Accessible

Brand Values

• •Quality Craftsmanship
• •Made in Italy
• •Tradition & Heritage
• •Timeless Style & Elegance
• •Customer Service & Trust
• •Comfort
• •Curated Selection

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of the Savorè tone (e.g., elegant, traditional, quality-focused, knowledgeable, refined yet approachable). Include preferred vocabulary (e.g., "artisanal," "curated," "heritage," "timeless") and phrases to avoid (e.g., overly casual slang, hype-driven language).
• •Emphasize Storytelling: Leverage the rich history of the brand. Weave narratives about Italian craftsmanship, the family legacy since 1939, and the careful selection process into product descriptions, social media posts, and "About Us" sections.
• •Focus on Quality and Detail: Use descriptive language that highlights the superior materials, construction techniques, and the unique features of the shoes. Words like "meticulously crafted," "premium leather," "hand-finished" convey the brand's commitment to quality.
• •Maintain Visual-Textual Cohesion: Ensure the copy complements the elegant and high-quality imagery used on the website and social media. The language should evoke the same sense of sophistication and craftsmanship as the visuals.
• •Train and Align All Communicators: Ensure that anyone creating content for Calzature Savorè (social media managers, customer service, marketers) understands and consistently applies the defined brand tone. Regular reviews and feedback sessions can help maintain this consistency across all touchpoints.

Social Perception

Established Local Retailer, Purveyor of Quality Italian Shoes, Trustworthy, Limited Online Review Footprint, Associated with Discounts/Sales

Copy Examples

• •Headline: Step into Italian Elegance. Discover Savorè. Body: Since 1939, Calzature Savorè has been a testament to timeless style and artisan craftsmanship. Explore our curated collection of Made in Italy footwear, where quality meets enduring design.
• •Headline: The Art of Italian Shoemaking, Delivered to You. Body: Experience the Savorè difference. Generations of passion for detail and the finest materials, now available at your fingertips. Find your perfect pair, crafted for comfort and sophistication.
• •Headline: More Than Just Shoes, A Legacy of Quality. Body: Calzature Savorè: a name synonymous with exceptional Italian footwear. We meticulously select each piece for its superior craftsmanship, luxurious comfort, and effortlessly chic style.
• •Headline: Invest in Timeless Style. Invest in Savorè. Body: Trends fade, but true quality endures. Our collection offers a refined selection of shoes that blend contemporary fashion with classic elegance, ensuring you step out with confidence, season after season.
• •Headline: From Our Turin Atelier to Your Wardrobe. Body: Discover the heritage of Calzature Savorè. We bring our passion for exquisite Italian shoes, honed over generations, directly to you. Exceptional service, unparalleled quality.