Brand Tone

Supportive and Understanding, Informative and Helpful, Caring and Empathetic, Reassuring, Professional yet Approachable

Brand Values

• •Quality and Comfort: Emphasis on high-quality materials, special sensory fabric (Calmtex®), and design features like external stitching for a seamless feel.
• •Effectiveness and Relief: The core promise is that their products will help calm the sensory system, improve focus, and reduce anxiety.
• •Support and Understanding: A clear desire to support individuals with sensory needs and their caregivers.
• •Discretion and Normalization: Products are designed to be worn under everyday clothing, allowing users to receive sensory benefits without feeling different.
• •Innovation (Problem-Solving): The brand was born out of a need for a product that didn't exist, highlighting a commitment to finding practical solutions.

Best Practices

• •Focus on Empathy: Always write from a place of understanding the challenges and needs of the audience. Use language that shows you get it.
• •Prioritize Clarity and Simplicity: Avoid jargon. Explain the benefits of the products in a clear, straightforward, and reassuring manner.
• •Highlight Solutions and Benefits: Instead of just describing product features, emphasize how these features translate into real-life benefits like calmness, comfort, improved focus, and better sleep.
• •Use Authentic Testimonials: Share real stories and feedback from customers to build trust and showcase the positive impact of the products. Ensure comments used are genuine and reflect typical experiences.
• •Maintain a Supportive and Hopeful Voice: While acknowledging difficulties, always aim to offer a sense of hope and practical support, empowering parents and individuals.

Social Perception

Trusted Solution Provider, High Quality, Life-Improving, Specialized and Necessary

Copy Examples

• •Website Banner: Experience the Gentle Hug of CalmCare. Our sensory clothing is designed with love to bring comfort and calm to sensitive days. Discover the difference.
• •Facebook Post: Does your child struggle with sensory overload? CalmCare’s compression vests provide a reassuring, gentle pressure that can help them feel secure and focused, at school or at home. Learn more about how we can support your family: [Link]
• •Instagram Caption (with a picture of a child comfortably wearing a CalmCare shirt): Finding calm in every moment. ✨ Our super-soft, seamless sensory shirts are made for all-day comfort, helping your little one navigate the world with greater ease. #CalmCare #SensorySupport #AutismAwareness #ADHDSupport #PeacefulKids
• •Product Description Snippet (for seamless socks): Say goodbye to scratchy, irritating seams! CalmCare’s sensory socks are knitted like a cocoon for a truly seamless feel, offering gentle comfort for even the most sensitive feet. Perfect for children with SPD or tactile sensitivities.
• •Email Subject Line (for a newsletter): Tips for a Calmer School Day + Discover Our Supportive Sensory Wear