Brand Tone

Warm, Authentic, and Serene

Brand Values

• •Natural & Eco-Conscious
• •Handcrafted Quality
• •Well-being & Tranquility
• •Authenticity & Transparency
• •Customer Connection

Best Practices

• •Embrace Sensory Language: Use words that evoke scent, warmth, light, and texture to immerse the reader in the calming experience your products offer (e.g., "velvety notes," "gentle flicker," "enveloping aroma").
• •Highlight Natural & Ethical Aspects Subtly: Weave in terms like "natural soy wax," "pure essential oils," "eco-friendly," "vegan," and "hand-poured" naturally within product descriptions and storytelling rather than just listing them as features. This reinforces authenticity.
• •Focus on Benefits, Not Just Features: Instead of just saying "soy wax candle," explain the benefit: "Enjoy a cleaner, longer burn with our natural soy wax candles, creating a healthier ambiance in your home." Connect products to the feeling of calm and well-being.
• •Maintain a Gentle, Invitational Voice: Use language that is welcoming, kind, and understanding. Avoid overly aggressive sales tactics or hype. Think of your copy as a gentle invitation to experience peace and comfort.
• •Tell Your Story Authentically: Share the passion behind Calm By Fire. Talk about the inspiration for scents, the joy of the crafting process, or the brand's commitment to sustainability. This builds connection and reinforces the authentic, handcrafted value.

Social Perception

trustworthy, artisanal brand that offers high-quality, natural home fragrance products designed to enhance well-being.

Copy Examples

• •Unwind and embrace the quiet moments with our 'Twilight Garden' candle. Hand-poured in Herefordshire using natural soy wax and a delicate blend of lavender and chamomile essential oils, it’s your invitation to a peaceful evening sanctuary. Vegan, eco-friendly, and crafted with care, just for you.
• •Create Your Calm: New Soothing Scents Have Arrived ✨
• •A little peek into our world today! Each Calm By Fire candle is carefully hand-poured in small batches, ensuring every scent is just right to bring tranquility to your space. We believe in the simple power of natural ingredients to soothe the soul. What scents make you feel most at peace?
• •Nourish Your Home, Naturally. Discover our artisanal candles and wax melts, crafted for calm and conscious living. Free shipping on orders over £40.
• •Poll: "What's your favorite way to find calm after a long day? 🕯️ A soothing candle / 📖 A good book / 🛀 A warm bath." Followed by a product suggestion that aligns with the candle choice.